Marketing in context : = setting the...
Hackley, Christopher E.,

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  • Marketing in context : = setting the scene /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing in context :/ Chris Hackley.
    其他題名: setting the scene /
    作者: Hackley, Christopher E.,
    面頁冊數: 1 online resource.
    內容註: Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
    標題: Consumer behavior. -
    電子資源: http://link.springer.com/10.1057/9781137297112
    ISBN: 1137297115 (electronic bk.)
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