語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Marketing in context : = setting the...
~
Hackley, Christopher E.,
FindBook
Google Book
Amazon
博客來
Marketing in context : = setting the scene /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Marketing in context :/ Chris Hackley.
其他題名:
setting the scene /
作者:
Hackley, Christopher E.,
面頁冊數:
1 online resource.
內容註:
Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
標題:
Consumer behavior. -
電子資源:
http://link.springer.com/10.1057/9781137297112
ISBN:
1137297115 (electronic bk.)
Marketing in context : = setting the scene /
Hackley, Christopher E.,
Marketing in context :
setting the scene /Chris Hackley. - 1 online resource.
Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
ISBN: 1137297115 (electronic bk.)
Source: 650785Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
535816
Consumer behavior.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415
Dewey Class. No.: 658.8
Marketing in context : = setting the scene /
LDR
:02160cmm a2200397Ki 4500
001
1949919
003
OCoLC
005
20140910115743.0
006
m o d
007
cr cnu---unuuu
008
231227s2013 enk o 000 0 eng d
020
$a
1137297115 (electronic bk.)
020
$a
9781137297112 (electronic bk.)
029
1
$a
DKDLA
$b
820120-katalog:000656444
029
1
$a
NLGGC
$b
370482557
035
$a
(OCoLC)863036455
035
$a
ocn863036455
035
$a
1949919
037
$a
650785
$b
Palgrave Macmillan
$n
http://www.palgraveconnect.com
040
$a
UKPGM
$b
eng
$e
rda
$e
pn
$c
UKPGM
$d
OCLCA
$d
IDEBK
$d
DKDLA
$d
EBLCP
$d
N$T
$d
YDXCP
$d
E7B
$d
OCLCO
$d
OCLCF
049
$a
TEFA
050
4
$a
HF5415
072
7
$a
BUS
$x
041000
$2
bisacsh
072
7
$a
BUS
$x
042000
$2
bisacsh
072
7
$a
BUS
$x
082000
$2
bisacsh
072
7
$a
BUS
$x
085000
$2
bisacsh
082
0 4
$a
658.8
$2
23
100
1
$a
Hackley, Christopher E.,
$e
author.
$3
3333977
245
1 0
$a
Marketing in context :
$b
setting the scene /
$c
Chris Hackley.
264
1
$a
[Basingstoke] :
$b
Palgrave Macmillan,
$c
2013.
300
$a
1 online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
505
0
$a
Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
520
$a
Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
588
$a
Description based on publisher supplied information.
650
0
$a
Consumer behavior.
$3
535816
650
0
$a
Marketing
$x
Social aspects.
$3
648105
650
7
$a
BUSINESS & ECONOMICS / Industrial Management
$2
bisacsh
$3
1599405
650
7
$a
BUSINESS & ECONOMICS / Management Science
$2
bisacsh
$3
1598988
650
7
$a
BUSINESS & ECONOMICS / Management
$2
bisacsh
$3
1599125
650
7
$a
BUSINESS & ECONOMICS / Organizational Behavior
$2
bisacsh
$3
1599406
650
7
$a
Business and Management
$2
eflch
$3
1977827
650
7
$a
Business communication & presentation
$2
bicssc
$3
1977826
650
7
$a
Business strategy
$2
bicssc
$3
2076334
650
7
$a
Sales & marketing
$2
bicssc
$3
1977825
655
4
$a
Electronic books.
$2
lcsh
$3
542853
856
4 0
$3
Palgrave Connect
$u
http://link.springer.com/10.1057/9781137297112
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9247505
電子資源
11.線上閱覽_V
電子書
EB HF5415
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入