紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Tourist customer service satisfaction/ Francis P. Noe, Muzaffer Uysal and Vincent P. Magnini. |
其他題名: |
an encounter approach / |
作者: |
Noe, Francis P., |
其他作者: |
Uysal, Muzaffer. |
出版者: |
New York :Routledge, : 2010., |
面頁冊數: |
1 online resource (ix, 193 p.) :ill. |
內容註: |
1. Defining encounter theory -- 2. Encountering interactive roles -- 3. Knowing the travel customer's role -- 4. Managing the travel situation -- 5. Positioning the travel provider -- 6. Appealing to the travel and provider roles -- 7. Nuances of interpersonal interactions -- 8. Going beyond satisfaction to loyalty -- 9. Where do we go from here? |
標題: |
Tourism - Management. - |
電子資源: |
http://www.tandfebooks.com/isbn/9780203852361Click here to view |
ISBN: |
9780203852361 (ebook) |