| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Advertising/ Andy Tibbs ; foreword by Trevor Beattie. |
| 其他題名: |
its business, culture and careers / |
| 作者: |
Tibbs, Andy, |
| 其他作者: |
Beattie, Trevor. |
| 出版者: |
New York :Routledge, : 2010., |
| 面頁冊數: |
1 online resource (x, 217 p.) :ill. |
| 內容註: |
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead. |
| 標題: |
Advertising - Vocational guidance. - |
| 電子資源: |
http://www.tandfebooks.com/isbn/9780203865958Click here to view |
| ISBN: |
9780203865958 (ebook) |