Strategies in sports marketing : = t...
Alonso Dos Santos, Manuel, (1981-)

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  • Strategies in sports marketing : = technologies and emerging trends /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Strategies in sports marketing :/ Manuel Alonso Dos Santos, Editor.
    其他題名: technologies and emerging trends /
    其他作者: Alonso Dos Santos, Manuel,
    出版者: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global, : [2014],
    面頁冊數: 1 online resource (363 pages) :ill.
    內容註: Public perception of costs associated with major sporting events / Juan Manuel Nunez-Pomar, Ferran Calabuig-Moreno, Vicente Ano-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sanchez-Fernandez -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Soren Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Veronica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Rios -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocio Blay Arraez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Veronica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, Jose Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragones-Jerico -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.
    標題: Sports - Marketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5994-0
    ISBN: 9781466659957 (ebook)
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W9246838 電子資源 11.線上閱覽_V 電子書 EB GV716 .S758 2014e 一般使用(Normal) 在架 0
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