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Mobilized marketing and the consumer...

Telli Yamamoto, Gonca.

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Mobilized marketing and the consumer = technological developments and challenges /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Mobilized marketing and the consumer/ by Gonca Telli Yamamoto.
其他題名:	technological developments and challenges /
作者:	Telli Yamamoto, Gonca.
出版者:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2010.,
面頁冊數:	1 online resource (xvi, 276 p.) :ill.
內容註:	Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Ozbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman.
標題:	Electronic commerce. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8
ISBN:	9781605669175 (ebook)

Mobilized marketing and the consumer = technological developments and challenges /
Telli Yamamoto, Gonca.

Mobilized marketing and the consumertechnological developments and challenges /[electronic resource] :by Gonca Telli Yamamoto. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010. - 1 online resource (xvi, 276 p.) :ill.

Includes bibliographical references and index.

Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Ozbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman.

Restricted to subscribers or individual electronic text purchasers.

In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, it investigates best practices for human interaction with information technologies.

Mode of access: World Wide Web.

ISBN: 9781605669175 (ebook)

LCCN: 2009034817Subjects--Topical Terms:

576153
Electronic commerce.

LC Class. No.: HF5548.32 / .T45 2010e

Dewey Class. No.: 658.8/72

Mobilized marketing and the consumer = technological developments and challenges /
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506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, it investigates best practices for human interaction with information technologies.
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