Mobilized marketing and the consumer...
Telli Yamamoto, Gonca.

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  • Mobilized marketing and the consumer = technological developments and challenges /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Mobilized marketing and the consumer/ by Gonca Telli Yamamoto.
    Reminder of title: technological developments and challenges /
    Author: Telli Yamamoto, Gonca.
    Published: Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2010.,
    Description: 1 online resource (xvi, 276 p.) :ill.
    [NT 15003449]: Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Ozbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman.
    Subject: Electronic commerce. -
    Online resource: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8
    ISBN: 9781605669175 (ebook)
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  • 1 records • Pages 1 •
 
W9246815 電子資源 11.線上閱覽_V 電子書 EB HF5548.32 .T45 2010e 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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