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Handbook of research on consumerism in business and marketing : = concepts and practices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Handbook of research on consumerism in business and marketing :/ Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
其他題名:	concepts and practices /
其他作者:	Kaufmann, Hans Ruediger,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global, : [2014],
面頁冊數:	1 online resource (638 pages) :ill.
內容註:	Consumerism: some fundamental insights / Ioanna Papasolomou -- Corporate social responsibility (CSR) as a people caring concept / Pinelopi Athanasopoulou -- The evolution of consumerism in the marketing education: a critical discussion based on Mezirow's critical reflection / George S. Spais -- CyberEthics case study / Georgia Sakka, Iliada Spyrou -- Green marketing strategy: a pedagogical view / A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni -- Anatomy of green marketing / Elif Yolbulan Okan, Neva Yalman -- Towards sustainable data centre operations in the UK / Peter Jones, Robin Bown, David Hillier, Daphne Comfort -- Sustainable food consumption macro issues: case study of Latvian consumer behaviour / Skaidrite Dzene, Aija Eglite, Gunta Grinberga-Zalite -- Consonant, resonant and social relations between firm and consumer / Gianpaolo Basile -- The meaning of consumption / Terry Smith -- Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models / Srikant Manchiraju -- Consumer preferences and key aspects of tourism and hospitality marketing on island destinations / Nikolaos Pappa -- Consumer confidence in responsible tourism: how business reporting systems can encourage respectful behaviour / Mara Manente, Valeria Minghetti, Erica Mingotto, Francesco Casarin -- The psychology of consumerism in business and marketing: the macro and micro behaviors of Hofstede's cultural consumers / Ben Tran -- Consumerism and innovation: the starting points for the creation of university spin-off / Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 1 / Barbara Aquilani, Tindara Abbate -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 2 / Barbara Aquilani, Tindara Abbate -- Crowdsourcing corporate sustainability strategies / Peter Jones, David Hillier, Daphne Comfort -- Consumerism, market analysis and impact on business plan definition / Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi -- Consumer boycotts as a consequence of consumerism / Dursun Yener -- The Social side of consumerism: human need satisfaction as antecedents of economic need satisfaction in an online environment: empirical evidence from the airport industry / Marion Tenge -- From food waste management to a holistic global house / Bernd Hallier -- Consumption, anti-consumption and consumption communities: the football clubs and its fans / Sandra Maria Correia Loureiro, Ana Regina Pires, Ricardo Cayolla.
標題:	Consumption (Economics) -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5880-6
ISBN:	9781466658813 (ebook)

Handbook of research on consumerism in business and marketing : = concepts and practices /
Handbook of research on consumerism in business and marketing :concepts and practices /Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (638 pages) :ill.

Includes bibliographical references.

Consumerism: some fundamental insights / Ioanna Papasolomou -- Corporate social responsibility (CSR) as a people caring concept / Pinelopi Athanasopoulou -- The evolution of consumerism in the marketing education: a critical discussion based on Mezirow's critical reflection / George S. Spais -- CyberEthics case study / Georgia Sakka, Iliada Spyrou -- Green marketing strategy: a pedagogical view / A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni -- Anatomy of green marketing / Elif Yolbulan Okan, Neva Yalman -- Towards sustainable data centre operations in the UK / Peter Jones, Robin Bown, David Hillier, Daphne Comfort -- Sustainable food consumption macro issues: case study of Latvian consumer behaviour / Skaidrite Dzene, Aija Eglite, Gunta Grinberga-Zalite -- Consonant, resonant and social relations between firm and consumer / Gianpaolo Basile -- The meaning of consumption / Terry Smith -- Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models / Srikant Manchiraju -- Consumer preferences and key aspects of tourism and hospitality marketing on island destinations / Nikolaos Pappa -- Consumer confidence in responsible tourism: how business reporting systems can encourage respectful behaviour / Mara Manente, Valeria Minghetti, Erica Mingotto, Francesco Casarin -- The psychology of consumerism in business and marketing: the macro and micro behaviors of Hofstede's cultural consumers / Ben Tran -- Consumerism and innovation: the starting points for the creation of university spin-off / Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 1 / Barbara Aquilani, Tindara Abbate -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 2 / Barbara Aquilani, Tindara Abbate -- Crowdsourcing corporate sustainability strategies / Peter Jones, David Hillier, Daphne Comfort -- Consumerism, market analysis and impact on business plan definition / Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi -- Consumer boycotts as a consequence of consumerism / Dursun Yener -- The Social side of consumerism: human need satisfaction as antecedents of economic need satisfaction in an online environment: empirical evidence from the airport industry / Marion Tenge -- From food waste management to a holistic global house / Bernd Hallier -- Consumption, anti-consumption and consumption communities: the football clubs and its fans / Sandra Maria Correia Loureiro, Ana Regina Pires, Ricardo Cayolla.

Restricted to subscribers or individual electronic text purchasers.

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466658813 (ebook)

LCCN: 2014001784Subjects--Topical Terms:

535815
Consumption (Economics)

LC Class. No.: HC79.C63 / H36 2014e

Dewey Class. No.: 658.8/343

Handbook of research on consumerism in business and marketing : = concepts and practices /
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245 0 0 $a Handbook of research on consumerism in business and marketing : $b concepts and practices / $c Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a 1 online resource (638 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Consumerism: some fundamental insights / Ioanna Papasolomou -- Corporate social responsibility (CSR) as a people caring concept / Pinelopi Athanasopoulou -- The evolution of consumerism in the marketing education: a critical discussion based on Mezirow's critical reflection / George S. Spais -- CyberEthics case study / Georgia Sakka, Iliada Spyrou -- Green marketing strategy: a pedagogical view / A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni -- Anatomy of green marketing / Elif Yolbulan Okan, Neva Yalman -- Towards sustainable data centre operations in the UK / Peter Jones, Robin Bown, David Hillier, Daphne Comfort -- Sustainable food consumption macro issues: case study of Latvian consumer behaviour / Skaidrite Dzene, Aija Eglite, Gunta Grinberga-Zalite -- Consonant, resonant and social relations between firm and consumer / Gianpaolo Basile -- The meaning of consumption / Terry Smith -- Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models / Srikant Manchiraju -- Consumer preferences and key aspects of tourism and hospitality marketing on island destinations / Nikolaos Pappa -- Consumer confidence in responsible tourism: how business reporting systems can encourage respectful behaviour / Mara Manente, Valeria Minghetti, Erica Mingotto, Francesco Casarin -- The psychology of consumerism in business and marketing: the macro and micro behaviors of Hofstede's cultural consumers / Ben Tran -- Consumerism and innovation: the starting points for the creation of university spin-off / Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 1 / Barbara Aquilani, Tindara Abbate -- Open innovation through customers: collaborative web-based platforms for ethically and socially responsible new products part 2 / Barbara Aquilani, Tindara Abbate -- Crowdsourcing corporate sustainability strategies / Peter Jones, David Hillier, Daphne Comfort -- Consumerism, market analysis and impact on business plan definition / Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi -- Consumer boycotts as a consequence of consumerism / Dursun Yener -- The Social side of consumerism: human need satisfaction as antecedents of economic need satisfaction in an online environment: empirical evidence from the airport industry / Marion Tenge -- From food waste management to a holistic global house / Bernd Hallier -- Consumption, anti-consumption and consumption communities: the football clubs and its fans / Sandra Maria Correia Loureiro, Ana Regina Pires, Ricardo Cayolla.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Consumption (Economics) $3 535815
650 0 $a Social responsibility of business. $3 542603
650 0 $a Consumer behavior. $3 535816
650 0 $a Customer relations. $3 578582
700 1 $a Kaufmann, Hans Ruediger, $d 1958- $3 2002282
700 1 $a Panni, Mohammad Fateh Ali Khan, $d 1981- $3 2002283
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5880-6