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Innovation and marketing in the phar...

Ding, Min.

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Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Innovation and marketing in the pharmaceutical industry/ edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.
其他題名:	emerging practices, research, and policies /
其他作者:	Ding, Min.
出版者:	New York, NY :Springer New York : : 2014.,
面頁冊數:	vii, 768 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Pharmaceutical industry. -
電子資源:	http://dx.doi.org/10.1007/978-1-4614-7801-0
ISBN:	9781461478010 (electronic bk.)

Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /
Innovation and marketing in the pharmaceutical industryemerging practices, research, and policies /[electronic resource] :edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch. - New York, NY :Springer New York :2014. - vii, 768 p. :ill., digital ;24 cm.

ISBN: 9781461478010 (electronic bk.)Subjects--Topical Terms:

630829
Pharmaceutical industry.

Dewey Class. No.: 338.476151

Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /
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