User-generated content and its impac...
Dennhardt, Severin.

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  • User-generated content and its impact on branding = how users and communities create and manage brands in social media /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: User-generated content and its impact on branding/ by Severin Dennhardt.
    其他題名: how users and communities create and manage brands in social media /
    作者: Dennhardt, Severin.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
    面頁冊數: xiii, 129 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    標題: Internet marketing. -
    電子資源: http://dx.doi.org/10.1007/978-3-658-02350-8
    ISBN: 9783658023508 (electronic bk.)
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