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Marketing cases from emerging markets

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Mutum, Dilip S.

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Marketing cases from emerging markets

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing cases from emerging markets/ edited by Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis.
其他作者:	Mutum, Dilip S.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2014.,
面頁冊數:	ix, 167 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-36861-5
ISBN:	9783642368615 (electronic bk.)

Marketing cases from emerging markets
Marketing cases from emerging markets[electronic resource] /edited by Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - ix, 167 p. :ill., digital ;24 cm.

ISBN: 9783642368615 (electronic bk.)Subjects--Topical Terms:

536353
Marketing.

Dewey Class. No.: 658.8

Marketing cases from emerging markets
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245 0 0 $a Marketing cases from emerging markets $h [electronic resource] / $c edited by Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis.
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650 0 $a Marketing. $3 536353
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Emerging Markets/Globalization. $3 1565823
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Market Research. $3 1624133
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700 1 $a Kipnis, Eva. $3 2054961
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856 4 0 $u http://dx.doi.org/10.1007/978-3-642-36861-5
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