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Consumer behavior : = buying, having, and being /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior :/ Michael R. Solomon.
其他題名:	buying, having, and being /
作者:	Solomon, Michael R.
出版者:	Upper Saddle River, N.J. :Prentice Hall, : c2002.,
面頁冊數:	xvii, 549 p. :col. ill. ;26 cm.
標題:	Consumer behavior. -
ISBN:	0130950084 (pbk.)

Consumer behavior : = buying, having, and being /
Solomon, Michael R.

Consumer behavior :buying, having, and being /Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. :Prentice Hall,c2002. - xvii, 549 p. :col. ill. ;26 cm. - The Prentice Hall international series in marketing. - Prentice Hall international series in marketing..

Includes bibliographical references and indexes.

An introduction to consumer behavior -- Consumers in the marketplace --

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

ISBN: 0130950084 (pbk.)

LCCN: 00050166 Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .S6 2002

Dewey Class. No.: 658.8/342

Consumer behavior : = buying, having, and being /
LDR:01841cam a22002774a 4500 001 1919614
003 OCoLC
005 20140520213353.0
008 140521s2002 njua b 001 0 eng
010 $a 00050166
020 $a 0130950084 (pbk.)
020 $a 9780130950086 (pbk.)
020 $a 013091360X
020 $a 9780130913609
035 $a 贈書-103年
040 $a DLC $b eng
050 0 0 $a HF5415.32 $b .S6 2002
082 0 0 $a 658.8/342 $2 21
100 1 $a Solomon, Michael R. $3 670966
245 1 0 $a Consumer behavior : $b buying, having, and being / $c Michael R. Solomon.
250 $a 5th ed.
260 # $a Upper Saddle River, N.J. : $b Prentice Hall, $c c2002.
300 $a xvii, 549 p. : $b col. ill. ; $c 26 cm.
490 1 0 $a The Prentice Hall international series in marketing
504 $a Includes bibliographical references and indexes.
505 0 # $g Consumers in the marketplace -- $t An introduction to consumer behavior -- $g Consumers as individuals -- $t Perception -- $t Learning and memory -- $t Motivation and values -- $t The self -- $t Personality and lifestyles -- $t Attitudes -- $t Attitude change and interactive communications -- $g Consumers as decision makers -- $t Individual decision making -- $t Buying and disposing -- $t Group influences and opinion leadership -- $t Organizational and household decision making -- $g Consumer and subcultures -- $t Income and social class -- $t Ethnic, racial, and religious subcultures -- $t Age subcultures -- $g Consumers and culture -- $t Cultural influences on consumer behavior -- $t The creation and diffusion of consumer culture.
520 # $a In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
650 # 0 $a Consumer behavior. $3 535816
650 1 7 $a Marketing. $3 536353
650 1 7 $a Consumentengedrag. $2 gtt $3 996037
650 1 7 $a Comportement du consommateur. $2 rasuqam $3 2035437
650 0 7 $a Verbraucherverhalten. $3 930659
776 0 8 $i Online version: $a Solomon, Michael R. $t Consumer behavior. $b 5th ed. $d Upper Saddle River, N.J. : Prentice Hall, c2002 $w (OCoLC)691091360
830 0 $a Prentice Hall international series in marketing. $3 2035436