Creative strategy : = a guide for in...
Duggan, William

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  • Creative strategy : = a guide for innovation /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Creative strategy :/ William Duggan
    其他題名: a guide for innovation /
    其他題名: Creative strategy :
    作者: Duggan, William
    出版者: New York :Columbia Business School Pub., : 2012,
    面頁冊數: viii, 165 p. ;24 cm.
    內容註: From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Brainstorming -- Top ten -- Creative -- Strategy
    標題: Creative ability in business - Case studies. -
    電子資源: http://portal.igpublish.com/iglibrary/search/COLB0001755.html
    ISBN: 0231160526 (hbk.)
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