The four stages of highly effective ...
Jordan-Meier, Jane.

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  • The four stages of highly effective crisis management = how to manage the media in the digital age /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The four stages of highly effective crisis management/ Jane Jordan-Meier.
    其他題名: how to manage the media in the digital age /
    作者: Jordan-Meier, Jane.
    出版者: Boca Raton, FL :CRC Press, : c2011.,
    面頁冊數: 1 online resource (xxiii, 296 p.) :ill.
    內容註: Media, crisis, and new reporting tools -- What is a crisis? -- Unfolding crisis -- Crisis is triggered -- A crisis stops the show -- Case in point: Virginia Tech -- The role of media in a crisis -- Social, interactive, and everywhere all the time -- Today's news from multiple platforms -- Old media play a role in the social media revolution: social or leave -- Power to the people: the rise of hyperlocal news -- Mainstream media are still a factor -- Social media's role in crisis -- Media ethics? what drives traditional media behavior -- Twitter: is it a fad or the "8 bazillion pound gorilla?" -- Overview -- Background.
    標題: Mass media - Management. -
    電子資源: http://www.crcnetbase.com/isbn/9781439853733
    ISBN: 9781439853740 (electronic bk.)
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W9239294 電子資源 11.線上閱覽_V 電子書 EB P96.M34 J67 2011eb 一般使用(Normal) 在架 0
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