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Chinese multinationals

Larçon, Jean-Paul.

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Chinese multinationals

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Chinese multinationals/ editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi.
其他作者:	Larçon, Jean-Paul.
出版者:	Hackensack, NJ :World Scientific, : c2009.,
面頁冊數:	1 online resource (xxx, 268 p.) :ill.
附註:	"EFMD."
標題:	International business enterprises - China. -
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/7028#t=toc
ISBN:	9789812835017 (electronic bk.)

Chinese multinationals
Chinese multinationals[electronic resource] /editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi. - Hackensack, NJ :World Scientific,c2009. - 1 online resource (xxx, 268 p.) :ill.

"EFMD."

Includes bibliographical references (p. 257-258) and index.

"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Pub. website.

ISBN: 9789812835017 (electronic bk.)Subjects--Topical Terms:

679965
International business enterprises
--China.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD2910 / .C455 2009eb

Dewey Class. No.: 338.88

Chinese multinationals
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300 $a 1 online resource (xxx, 268 p.) : $b ill.
500 $a "EFMD."
504 $a Includes bibliographical references (p. 257-258) and index.
520 0 $a "This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Pub. website.
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