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Managing green issues

Curtin, Tom.

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Managing green issues

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing green issues/ Tom Curtin.
作者:	Curtin, Tom.
出版者:	Basingstoke [England] ;Palgrave Macmillan, : 2007.,
面頁冊數:	1 online resource (xiii, 208 p.)
附註:	Includes index.
內容註:	PART 1: GREEN ISSUES -- The Rise of Environmental Consciousness -- The Impact of Green Issues on Organisations -- PART 2: THE CONTEXT OF GREEN ISSUES -- The Greening of Modern Democracies -- Stakeholders: Some Real Definitions -- The Role of the Media -- PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES -- Research Comes First -- Communications Mechanisms -- Who to Communicate With -- Third Party Advocacy -- Green Credentials Help in a Crisis -- PART 4: THE FUTURE -- Evaluation of Green Communications -- Green Issues and Marketing -- The Future of Green Issues Communication.
標題:	Environmental management. -
電子資源:	http://link.springer.com/10.1057/9780230800854An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230800854

Managing green issues
Curtin, Tom.

Managing green issues[electronic resource] /Tom Curtin. - 2nd ed., rev. and updated. - Basingstoke [England] ;Palgrave Macmillan,2007. - 1 online resource (xiii, 208 p.)

Includes index.

PART 1: GREEN ISSUES -- The Rise of Environmental Consciousness -- The Impact of Green Issues on Organisations -- PART 2: THE CONTEXT OF GREEN ISSUES -- The Greening of Modern Democracies -- Stakeholders: Some Real Definitions -- The Role of the Media -- PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES -- Research Comes First -- Communications Mechanisms -- Who to Communicate With -- Third Party Advocacy -- Green Credentials Help in a Crisis -- PART 4: THE FUTURE -- Evaluation of Green Communications -- Green Issues and Marketing -- The Future of Green Issues Communication.

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

ISBN: 9780230800854

Standard No.: 10.1057/9780230800854doi

Source: 283769Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

535182
Environmental management.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: GE300 / .C78 2007eb

Dewey Class. No.: 658.4/08

Managing green issues
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300 $a 1 online resource (xiii, 208 p.)
500 $a Includes index.
505 0 $a PART 1: GREEN ISSUES -- The Rise of Environmental Consciousness -- The Impact of Green Issues on Organisations -- PART 2: THE CONTEXT OF GREEN ISSUES -- The Greening of Modern Democracies -- Stakeholders: Some Real Definitions -- The Role of the Media -- PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES -- Research Comes First -- Communications Mechanisms -- Who to Communicate With -- Third Party Advocacy -- Green Credentials Help in a Crisis -- PART 4: THE FUTURE -- Evaluation of Green Communications -- Green Issues and Marketing -- The Future of Green Issues Communication.
520 $a The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.
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650 0 $a Environmental responsibility. $3 531815
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856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230800854 $z An electronic book accessible through the World Wide Web; click for information
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