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Place branding = theory and best pra...

Anholt, Simon.

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Place branding = theory and best practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Place branding/ Simon Anholt.
其他題名:	theory and best practice /
作者:	Anholt, Simon.
出版者:	Basingstoke :Palgrave Macmillan, : 2006.,
面頁冊數:	p. cm.
內容註:	What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.
標題:	Place marketing. -
電子資源:	http://link.springer.com/10.1057/9780230627727An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230627727

Place branding = theory and best practice /
Anholt, Simon.

Place brandingtheory and best practice /[electronic resource] :Simon Anholt. - Basingstoke :Palgrave Macmillan,2006. - p. cm.

What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access: World Wide Web.

ISBN: 9780230627727

Standard No.: 10.1057/9780230627727doi

Source: 283440Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

767704
Place marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: G155.A1 / A54 2006eb

Dewey Class. No.: 659.299

Place branding = theory and best practice /
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