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Freud on Madison Avenue = motivation...

Samuel, Lawrence R.

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Freud on Madison Avenue = motivation research and subliminal advertising in America /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Freud on Madison Avenue/ Lawrence R. Samuel.
其他題名:	motivation research and subliminal advertising in America /
作者:	Samuel, Lawrence R.
出版者:	Philadelphia :University of Pennsylvania Press, : c2010.,
面頁冊數:	1 online resource (218 p.).
內容註:	The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
標題:	Consumer behavior - History. - United States -
電子資源:	http://muse.jhu.edu/books/9780812204872/Full text available:
ISBN:	9780812204872 (electronic bk.)

Freud on Madison Avenue = motivation research and subliminal advertising in America /
Samuel, Lawrence R.

Freud on Madison Avenuemotivation research and subliminal advertising in America /[electronic resource] :Lawrence R. Samuel. - Philadelphia :University of Pennsylvania Press,c2010. - 1 online resource (218 p.).

Includes bibliographical references and index.

The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.

ISBN: 9780812204872 (electronic bk.)Subjects--Topical Terms:

619186
Consumer behavior
--History.--United States

LC Class. No.: HF5415.34 / .S26 2010

Dewey Class. No.: 659.101/9

Freud on Madison Avenue = motivation research and subliminal advertising in America /
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