Social media and strategic communica...
Noor Al-Deen, Hana S.

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  • Social media and strategic communications
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Social media and strategic communications/ edited by Hana S. Noor Al-Deen and John Allen Hendricks.
    other author: Noor Al-Deen, Hana S.
    Published: Basingstoke :Palgrave Macmillan, : c2013.,
    Description: 1 online resource :ill.
    [NT 15003449]: Dedication -- List of Appendixes -- List of Figures -- List of Tables -- Foreword; Everette E. Dennis -- Preface -- Acknowledgements -- PART I: SOCIAL MEDIA AND ADVERTISING -- 1. Advertising in Social Network Games {esc}b6{esc}s How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages; Jin Kyun Lee and Sara Steffes Hansen -- 2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter; Brandi A. Watkins and Regina Lewis -- 3. Marketing Techniques and Strategies: Using Social Media as a Revenue- Generating Vehicle; Casey Hart, John Allen Hendricks, and Linda Thorsen Bond -- 4. The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan pages of Fortune 500 Companies; Jae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, and Nicole Hendricks -- PART II: SOCIAL MEDIA AND PUBLIC RELATIONS -- 5. Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications; Karen Freberg and Michael J. Palenchar -- 6. Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media; Brian G. Smith 7. 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations; Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott Quarforth, and Sally K. Norton -- 8. Public Relations in a Virtual World: A Second Life Case Study; John C. Sherblom and Sara Green-Hamann -- PART III: SOCIAL MEDIA AND LEGAL/ETHICAL CONSIDERATIONS -- 9. Organizational Social Media Policies and Best Practices Recommendations; Melissa D. Dodd and Don W. Stacks -- 10. Legal and Ethical Use of Social Media for Strategic Communicators; Daxton Stewart and Catherine A. Coleman -- 11. #knowwhatyoutweet: The FTC is Watching; Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts -- 12. Legal Issues in Social Media; Genelle I. Belmas -- Index -- About the Editors -- About the Contributors --.
    Subject: Online social networks. -
    Online resource: http://www.palgraveconnect.com/doifinder/10.1057/9781137287052
    ISBN: 9781137287052 (electronic bk.)
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  • 1 records • Pages 1 •
 
W9231097 電子資源 11.線上閱覽_V 電子書 EB HM742 .S6286 2013 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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