Conquering global markets = secrets ...
Hubbard, Nancy, (1963-)

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  • Conquering global markets = secrets from the world's most successful multinationals /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Conquering global markets/ Nancy A. Hubbard.
    Reminder of title: secrets from the world's most successful multinationals /
    Author: Hubbard, Nancy,
    Published: Houndmills, Basingstoke, Hampshire :Palgrave Macmillan, : 2013.,
    Description: 1 online resource (xi, 228 p.) :ill.
    [NT 15003449]: The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Non-equity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.
    Subject: International business enterprises. -
    Online resource: http://www.palgraveconnect.com/doifinder/10.1057/9781137307729
    ISBN: 9781137307729 (electronic bk.)
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W9231085 電子資源 11.線上閱覽_V 電子書 EB HD2755.5 .H826 2013 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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