東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Global luxury trends = emerging mark...

Hoffmann, Jonas, (1977-)

FindBook

Google Book

Amazon

博客來

Global luxury trends = emerging markets, digital innovations and the future of the luxury industry /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Global luxury trends/ by Jonas Hoffmann, Ivan Coste-Mani�ere.
其他題名:	emerging markets, digital innovations and the future of the luxury industry /
作者:	Hoffmann, Jonas,
其他作者:	Coste-Mani�ere, Ivan.
出版者:	Basingstoke :Palgrave Macmillan, : 2012.,
面頁冊數:	1 online resource.
內容註:	Luxury Trends -- Ultra-high Net Worth Luxury: how the Ultra-rich Consume Luxury -- On Luxury Strategizing -- Paths for the Emergence of Global Chinese Luxury Brands -- Luxo Brasil -- Luxury in China -- Luxury and Art in China -- Occupation Fashion Blogger -- Luxury Online Strategy at Elie Saab -- Engaging with the Luxury Consumer -- Luxury Consumer Tribes in Asia -- Luxury in India -- Mimesis and the Nexus of Luxury Industry in India -- Why Buy Luxury? Insights from Consumer Research -- Tesla Motors, The Reinvention of the Luxury Sports Car Industry.
標題:	Luxury goods industry. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137287397
ISBN:	9781137287397 (electronic bk.)

Global luxury trends = emerging markets, digital innovations and the future of the luxury industry /
Hoffmann, Jonas,1977-

Global luxury trendsemerging markets, digital innovations and the future of the luxury industry /[electronic resource] :by Jonas Hoffmann, Ivan Coste-Mani�ere. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource.

Luxury Trends -- Ultra-high Net Worth Luxury: how the Ultra-rich Consume Luxury -- On Luxury Strategizing -- Paths for the Emergence of Global Chinese Luxury Brands -- Luxo Brasil -- Luxury in China -- Luxury and Art in China -- Occupation Fashion Blogger -- Luxury Online Strategy at Elie Saab -- Engaging with the Luxury Consumer -- Luxury Consumer Tribes in Asia -- Luxury in India -- Mimesis and the Nexus of Luxury Industry in India -- Why Buy Luxury? Insights from Consumer Research -- Tesla Motors, The Reinvention of the Luxury Sports Car Industry.

The luxury industry is currently on a remarkable journey: despite the economic slowdown, Her�ms, Louis Vuitton, Gucci and their counterparts announce record sales and profits in a growing and resilient market. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity and continuous adaptation. Global Luxury Trends presents the innovative strategies and analyses the companies that are changing the way we understand the luxury world. It covers mature luxury markets like Europe and the United States, as well as the emerging markets of China, Brazil, India, Russia and South Korea. The authors explore the global trends that are both challenging current luxury models and providing opportunities for innovation and growth, including the impact of digital technology, luxury sustainability, luxury and arts, luxury and sports, luxury entrepreneurship, luxury consumption by ultra-high net worth individuals and luxury tribes. With insights from experts around the world, the authors present a compelling and engaging framework to understand how the luxury industry is changing, and the key factors luxury professionals need to be aware of to stay ahead of the game.

ISBN: 9781137287397 (electronic bk.)

Source: 645494Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

1246722
Luxury goods industry.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9999.L852 / H64 2012

Dewey Class. No.: 338.47

Global luxury trends = emerging markets, digital innovations and the future of the luxury industry /
LDR:03130cmm 2200325Ka 4500 001 1883167
003 OCoLC
005 20130621115142.0
006 m o d
007 cr cn|||||||||
008 130927s2012 enk o 000 0 eng d
020 $a 9781137287397 (electronic bk.)
020 $a 113728739X (electronic bk.)
035 $a (OCoLC)819423207
035 $a ocn819423207
037 $a 645494 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d N$T
049 $a TEFA
050 4 $a HD9999.L852 $b H64 2012
072 7 $a BUS $x 070080 $2 bisacsh
082 0 4 $a 338.47 $2 23
100 1 $a Hoffmann, Jonas, $d 1977- $3 1976883
245 1 0 $a Global luxury trends $h [electronic resource] : $b emerging markets, digital innovations and the future of the luxury industry / $c by Jonas Hoffmann, Ivan Coste-Mani�ere.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource.
505 0 $a Luxury Trends -- Ultra-high Net Worth Luxury: how the Ultra-rich Consume Luxury -- On Luxury Strategizing -- Paths for the Emergence of Global Chinese Luxury Brands -- Luxo Brasil -- Luxury in China -- Luxury and Art in China -- Occupation Fashion Blogger -- Luxury Online Strategy at Elie Saab -- Engaging with the Luxury Consumer -- Luxury Consumer Tribes in Asia -- Luxury in India -- Mimesis and the Nexus of Luxury Industry in India -- Why Buy Luxury? Insights from Consumer Research -- Tesla Motors, The Reinvention of the Luxury Sports Car Industry.
520 $a The luxury industry is currently on a remarkable journey: despite the economic slowdown, Her�ms, Louis Vuitton, Gucci and their counterparts announce record sales and profits in a growing and resilient market. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity and continuous adaptation. Global Luxury Trends presents the innovative strategies and analyses the companies that are changing the way we understand the luxury world. It covers mature luxury markets like Europe and the United States, as well as the emerging markets of China, Brazil, India, Russia and South Korea. The authors explore the global trends that are both challenging current luxury models and providing opportunities for innovation and growth, including the impact of digital technology, luxury sustainability, luxury and arts, luxury and sports, luxury entrepreneurship, luxury consumption by ultra-high net worth individuals and luxury tribes. With insights from experts around the world, the authors present a compelling and engaging framework to understand how the luxury industry is changing, and the key factors luxury professionals need to be aware of to stay ahead of the game.
588 $a Description based on print version record.
650 0 $a Luxury goods industry. $3 1246722
650 0 $a Luxury goods industry $x Forecasting. $3 1976885
650 7 $a BUSINESS & ECONOMICS / Industries / Service $2 bisacsh $3 1598250
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Coste-Mani�ere, Ivan. $3 1976884
776 0 8 $i Print version: $a Hoffmann, Jonas, 1977- $t Global luxury trends. $d Basingstoke : Palgrave Macmillan, 2012 $z 9781137287380 $w (OCoLC)809123181
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137287397
938 $a EBSCOhost $b EBSC $n 521623
994 $a C0 $b TEF