e-shock 2020 = how the digital techn...
De Kare-Silver, Michael.

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  • e-shock 2020 = how the digital technology revolution is changing business and all our lives /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: e-shock 2020/ Michael de Kare-Silver.
    其他題名: how the digital technology revolution is changing business and all our lives /
    作者: De Kare-Silver, Michael.
    出版者: Basingstoke :Palgrave Macmillan, : 2011.,
    面頁冊數: 1 online resource (168 p.) :ill. (some col.)
    內容註: PART I: WHAT HAS CHANGED? -- Anytime, Anywhere, Anyhow, Any Device -- The Social Media Revolution -- PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE -- What Does This Change Mean? -- Every Old Business Model is Under Threat -- PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES -- The Multi-Channel World -- How do Brands Cope in the New Digital Age? -- Advertising: The Move from Push to Pull -- PART IV: IMPACT ON PEOPLE AND SOCIETY -- The Dark Side of Technology -- PART V: IMPACT ON INDUSTRY -- Advantages and Disadvantages -- PART VI: THE FUTURE -- Building the Future Organization.
    標題: Electronic commerce. -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230343368
    ISBN: 9780230343368 (electronic bk.)
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W9230215 電子資源 11.線上閱覽_V 電子書 EB HF5548.32 .D4 2011 一般使用(Normal) 在架 0
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