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Customer experience = future trends ...

Shaw, Colin, (1958-)

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Customer experience = future trends and insights /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Customer experience/ Colin Shaw, Qaalfa Dibeehi, Steven Walden.
其他題名:	future trends and insights /
作者:	Shaw, Colin,
其他作者:	Dibeehi, Qaalfa.
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2010.,
面頁冊數:	1 online resource (xvii, 199 p.) :ill.
內容註:	Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--
標題:	Customer relations - Management. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230291775
ISBN:	9780230291775 (electronic bk.)

Customer experience = future trends and insights /
Shaw, Colin,1958-

Customer experiencefuture trends and insights /[electronic resource] :Colin Shaw, Qaalfa Dibeehi, Steven Walden. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010. - 1 online resource (xvii, 199 p.) :ill.

Includes bibliographical references (p. 187) and index.

Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--

ISBN: 9780230291775 (electronic bk.)

Standard No.: 9786613028129

Source: 302812MILSubjects--Topical Terms:

582814
Customer relations
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.5 / .S532 2010eb

Dewey Class. No.: 658.8/12

Customer experience = future trends and insights /
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