Integrated brand marketing and measu...
Kitchen, Philip J.

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  • Integrated brand marketing and measuring returns
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Integrated brand marketing and measuring returns/ edited by Philip J. Kitchen.
    其他作者: Kitchen, Philip J.
    出版者: Basingstoke, Hampshire ;Palgrave Macmillan, : 2010.,
    面頁冊數: 1 online resource (xviii, 181 p.) :ill.
    內容註: Cover; Contents; List of Figures; List of Tables; Acknowledgements; Notes on the Contributors; 1 Integrated Brand Marketing and Measuring Returns; 2 Brand Valuation and IMC; 3 Marketing Communication Measurement in a Transformational Marketplace; 4 Marketing Mix Modelling and Return on Investment; 5 The Secret of Successful Integrated Communication: Integrated Teams and ROI; 6 Measuring Media Audiences and Using Media Research; Index.
    標題: Branding (Marketing) -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230297340An electronic book accessible through the World Wide Web; click for information
    ISBN: 9780230297340 (electronic bk.)
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W9229186 電子資源 11.線上閱覽_V 電子書 EB HF5415.1255 .I56 2010 一般使用(Normal) 在架 0
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