東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Toward a better understanding of the...

Vargo, Stephen L., (1945-)

Linked to FindBook

Google Book

Amazon

博客來

Toward a better understanding of the role of value in markets and marketing = special issue /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Toward a better understanding of the role of value in markets and marketing/ edited by Stephen L. Vargo, Robert F. Lusch.
Reminder of title:	special issue /
other author:	Vargo, Stephen L.,
Published:	Bingley, U.K. :Emerald, : 2012.,
Description:	1 online resource (xv, 252 p.) :ill.
[NT 15003449]:	Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skĺň, Bŕd Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.
Subject:	Marketing. -
Online resource:	http://www.emeraldinsight.com/1548-6435/9
ISBN:	9781780529134 (electronic bk.)

Toward a better understanding of the role of value in markets and marketing = special issue /
Toward a better understanding of the role of value in markets and marketingspecial issue /[electronic resource] :edited by Stephen L. Vargo, Robert F. Lusch. - Bingley, U.K. :Emerald,2012. - 1 online resource (xv, 252 p.) :ill. - Review of marketing research,v. 91548-6435 ;.

Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skĺň, Bŕd Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.

ISBN: 9781780529134 (electronic bk.)Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .T69 2012

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8

Toward a better understanding of the role of value in markets and marketing = special issue /
LDR:02676nmm a2200265Ia 4500 001 1875020
003 UtOrBLW
005 20130815120036.0
006 m d
007 cr un|||||||||
008 130827s2012 enka o 000 0 eng d
020 $a 9781780529134 (electronic bk.)
020 $a 9781780529127
035 $a bslw08786323
040 $a UtOrBLW $c UtOrBLW
050 4 $a HF5415 $b .T69 2012
080 $a 658.8
082 0 4 $a 658.8 $2 23
245 0 0 $a Toward a better understanding of the role of value in markets and marketing $h [electronic resource] : $b special issue / $c edited by Stephen L. Vargo, Robert F. Lusch.
260 $a Bingley, U.K. : $b Emerald, $c 2012.
300 $a 1 online resource (xv, 252 p.) : $b ill.
490 0 $a Review of marketing research, $x 1548-6435 ; $v v. 9
505 0 $a Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skĺň, Bŕd Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.
520 $a In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
650 0 $a Marketing. $3 536353
650 0 $a Value. $3 571596
700 1 $a Vargo, Stephen L., $d 1945- $3 1964309
700 1 $a Lusch, Robert F. $3 656234
776 1 $z 9781780529127
856 4 0 $u http://www.emeraldinsight.com/1548-6435/9