內容註: |
Customer value : theory, research, and practice / Arch G. Woodside, Francesca Golfetto, Michael Gibbert -- Intangible value in buyerseller relationships / Roger Baxter -- Final customers value in business networks / Stephan C. Henneberg, Stefanos Mouzas -- Functions, trust, and value in business relationships / Thomas Ritter, Achim Walter -- Customer value metrics / Bruno Busacca, Michele Costabile, Fabio Ancarani -- Total cost of ownership and customer value in business markets / Gabriela Herrera Piscopo, Wesley Johnston, Dan N. Bellenger -- Linking customer value to customer share in business relationships / Wolfgang Ulaga, Andreas Eggert -- Configurations and control of resource interfaces in industrial networks / Enrico Baraldi, Torkel Strömsten -- Creating superior value through network offerings / Bernard Cova, Robert Salle -- Competence-based value framing for business-to-business customers / Francesca Golfetto, Fabrizio Zerbini, Michael Gibbert -- Value delivery and value-based pricing in industrial markets / Andreas Hinterhuber -- Value creation options for contract manufacturers : market strategy transition and coevolution in networks / Paul Matthyssens, Koen Vandenbempt, Sara Weyns -- Sensemaking in networks : using network pictures to understand network dynamics / Morten H. Abrahamsen -- SMEs' networking capability and international performance / Breda Kenny, John Fahy -- Managing industrialization : a resource interaction perspective / Tommy Tsung Ying Shih. |