東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

An overview of public relations in H...

Yim, Yeung Iris.

FindBook

Google Book

Amazon

博客來

An overview of public relations in Hong Kong and its political, economic and cultural context (China).

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An overview of public relations in Hong Kong and its political, economic and cultural context (China)./
作者:	Yim, Yeung Iris.
面頁冊數:	57 p.
附註:	Source: Masters Abstracts International, Volume: 42-01, page: 0010.
Contained By:	Masters Abstracts International42-01.
標題:	Journalism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1414892

An overview of public relations in Hong Kong and its political, economic and cultural context (China).
Yim, Yeung Iris.

An overview of public relations in Hong Kong and its political, economic and cultural context (China). - 57 p.

Source: Masters Abstracts International, Volume: 42-01, page: 0010.

Thesis (M.A.)--University of Southern California, 2002.

The purpose of this thesis is to help would-be practitioners as well as those who are based outside Hong Kong but represent firms doing business in China to better understand the territory and the local public relations industry.Subjects--Topical Terms:

576107
Journalism.

An overview of public relations in Hong Kong and its political, economic and cultural context (China).
LDR:01754nmm 2200313 4500 001 1861293
005 20041111102807.5
008 130614s2002 eng d
035 $a (UnM)AAI1414892
035 $a AAI1414892
040 $a UnM $c UnM
100 1 $a Yim, Yeung Iris. $3 1948897
245 1 3 $a An overview of public relations in Hong Kong and its political, economic and cultural context (China).
300 $a 57 p.
500 $a Source: Masters Abstracts International, Volume: 42-01, page: 0010.
500 $a Adviser: Deborah Blake.
502 $a Thesis (M.A.)--University of Southern California, 2002.
520 $a The purpose of this thesis is to help would-be practitioners as well as those who are based outside Hong Kong but represent firms doing business in China to better understand the territory and the local public relations industry.
520 $a The thesis is divided into three parts. The first part is an overview of Hong Kong's history, local government, economy, culture and media.
520 $a The second part is an introduction and analysis of the local public relations industry in terms of market share, challenges facing Western public relations firms and practitioners and the 1997 handover's impacts on public relations practice.
520 $a Lastly, three case studies with an emphasis on investor relations, customer relations and crisis communication are included to give a more detailed view of what it is like to practice public relations there.
590 $a School code: 0208.
650 4 $a Journalism. $3 576107
650 4 $a Mass Communications. $3 1017395
650 4 $a Hydrology. $3 545716
690 $a 0391
690 $a 0708
690 $a 0388
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 42-01.
790 1 0 $a Blake, Deborah, $e advisor
790 $a 0208
791 $a M.A.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1414892