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The role of public relations in rede...
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Westfield, Alisha Marie.
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The role of public relations in redefining brands in the fashion industry.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The role of public relations in redefining brands in the fashion industry./
作者:
Westfield, Alisha Marie.
面頁冊數:
37 p.
附註:
Source: Masters Abstracts International, Volume: 41-04, page: 0877.
Contained By:
Masters Abstracts International41-04.
標題:
Journalism. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1411814
ISBN:
0493938893
The role of public relations in redefining brands in the fashion industry.
Westfield, Alisha Marie.
The role of public relations in redefining brands in the fashion industry.
- 37 p.
Source: Masters Abstracts International, Volume: 41-04, page: 0877.
Thesis (M.A.)--University of Southern California, 2002.
As seen in some of the most successful product launches over the recent years, the power of public relations to build brand awareness has resulted in the practice earning a prominent role in strategic planning and the development of a brand image. In the fashion industry many brands are realizing that there's a growing market of fashion labels, and it takes effective communication with consumers to position one brand's image over another's.
ISBN: 0493938893Subjects--Topical Terms:
576107
Journalism.
The role of public relations in redefining brands in the fashion industry.
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Source: Masters Abstracts International, Volume: 41-04, page: 0877.
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As seen in some of the most successful product launches over the recent years, the power of public relations to build brand awareness has resulted in the practice earning a prominent role in strategic planning and the development of a brand image. In the fashion industry many brands are realizing that there's a growing market of fashion labels, and it takes effective communication with consumers to position one brand's image over another's.
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The thesis outlines a hypothetical list of the seven public relations principles for redefining a brand image. To confirm or disprove these theories the project will identify, through case analysis, the public relations tactics three fashion houses used for redefining their brand image.
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