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Strategic communications plan for a ...
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Veltman, Sarah Elois.
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Strategic communications plan for a public school system (California).
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Strategic communications plan for a public school system (California)./
作者:
Veltman, Sarah Elois.
面頁冊數:
58 p.
附註:
Source: Masters Abstracts International, Volume: 42-03, page: 0716.
Contained By:
Masters Abstracts International42-03.
標題:
Mass Communications. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416584
Strategic communications plan for a public school system (California).
Veltman, Sarah Elois.
Strategic communications plan for a public school system (California).
- 58 p.
Source: Masters Abstracts International, Volume: 42-03, page: 0716.
Thesis (M.A.)--University of Southern California, 2003.
This Master's thesis is a strategic, comprehensive communications plan for a public school system, to be used as a practical guide by public relations specialists or communications officers within a public school district. The situation analysis section is based on an in-depth study of the Santa Monica-Malibu Unified School District (SMMUSD) and the 18 learning institutions that constitute the district.Subjects--Topical Terms:
1017395
Mass Communications.
Strategic communications plan for a public school system (California).
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The communication goals of this document are derived from an analysis of SMMUSD's strengths and weaknesses, including its demographics, financial situation, media environment and past and current communications efforts. Two full-time communications professionals hired by the district would ideally carry out this one-year communications plan.
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Communication strategies for this plan include an aggressive media relations campaign, the creation of district ambassadors, public opinion research, and partnerships with corporations and community organizations. This thesis also identifies communications objectives, key messages and audiences, tactics, a timeline and evaluation methods.
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