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A study of myths and realities of ce...
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Remillard, Lisa Spada.
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A study of myths and realities of celebrity endorsements in public relations.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
A study of myths and realities of celebrity endorsements in public relations./
作者:
Remillard, Lisa Spada.
面頁冊數:
46 p.
附註:
Source: Masters Abstracts International, Volume: 42-03, page: 0713.
Contained By:
Masters Abstracts International42-03.
標題:
Journalism. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416577
A study of myths and realities of celebrity endorsements in public relations.
Remillard, Lisa Spada.
A study of myths and realities of celebrity endorsements in public relations.
- 46 p.
Source: Masters Abstracts International, Volume: 42-03, page: 0713.
Thesis (M.A.)--University of Southern California, 2003.
In today's fast-paced, celebrity-centric world, the line between marketing and public relations has become blurred. A public relations professional can sometimes play an important role in the negotiations and implementation of his or her clients' endorsement deals. This thesis seeks to answer the questions: Have celebrity endorsements, in fact, become an integral part of the public relations world or are they simply a marketing tool? And if they are a part of the public relations realm then what role does the public relations professional play?Subjects--Topical Terms:
576107
Journalism.
A study of myths and realities of celebrity endorsements in public relations.
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In today's fast-paced, celebrity-centric world, the line between marketing and public relations has become blurred. A public relations professional can sometimes play an important role in the negotiations and implementation of his or her clients' endorsement deals. This thesis seeks to answer the questions: Have celebrity endorsements, in fact, become an integral part of the public relations world or are they simply a marketing tool? And if they are a part of the public relations realm then what role does the public relations professional play?
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This thesis includes the history and psychology of celebrity appeal, real world experiences of public relations professionals who regularly deal with celebrity endorsements, case studies and the do's and don'ts for handling a celebrity endorsement deal.
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