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Effects of culture, consumer trends ...

Miller, Heather Jeanne.

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Effects of culture, consumer trends and marketing on the interior design of retails.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Effects of culture, consumer trends and marketing on the interior design of retails./
作者:	Miller, Heather Jeanne.
面頁冊數:	147 p.
附註:	Source: Masters Abstracts International, Volume: 42-01, page: 0004.
Contained By:	Masters Abstracts International42-01.
標題:	Design and Decorative Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ79985
ISBN:	0612799859

Effects of culture, consumer trends and marketing on the interior design of retails.
Miller, Heather Jeanne.

Effects of culture, consumer trends and marketing on the interior design of retails. - 147 p.

Source: Masters Abstracts International, Volume: 42-01, page: 0004.

Thesis (M.I.D.)--The University of Manitoba (Canada), 2003.

The following is an investigation of issues affecting retail design. These issues include: consumer culture, the history of retailing, retailing formats, branding, demographic trends, consumer trends, the Internet, social interaction and marketing. Retailing case studies will also provide valuable information on current retail trends.

ISBN: 0612799859Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Effects of culture, consumer trends and marketing on the interior design of retails.
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502 $a Thesis (M.I.D.)--The University of Manitoba (Canada), 2003.
520 $a The following is an investigation of issues affecting retail design. These issues include: consumer culture, the history of retailing, retailing formats, branding, demographic trends, consumer trends, the Internet, social interaction and marketing. Retailing case studies will also provide valuable information on current retail trends.
520 $a This document demonstrates the amount of information critical for successful retail design. It is our responsibility as interior designers, to find this information, analyze it, and provide a response. However, the role of the interior designer is evolving. This proposal suggests that interior designers will become branding or marketing designers. Our responsibilities will include brand identity development and evaluation of product placement within the existing market, as well as interior design.
520 $a The practicum product consists of an experiential retail of a particular brand—Nuala, a yoga apparel retailer—within Winnipeg, Manitoba's Corydon Avenue shopping community. A full-service environment and a self-service environment will be developed to compare resulting interior elements, such as merchandising units and changing rooms. The basis for comparison will involve issues regarding material selection, product capacity, consumer groups and retail service format.
520 $a Based on the research, a theoretical retail format will be developed with emphasis on consumer trends, branding and social interaction. The individual retail environment stems from the notion that sales are made in the fitting rooms, not on the sales floor. The individual retail environment will incorporate elements of consumer customization, innovation, entertainment and the Internet.
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