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Judging Web page visual appeal.

Fernandes, Gary Joseph.

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Judging Web page visual appeal.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Judging Web page visual appeal./
Author:	Fernandes, Gary Joseph.
Description:	73 p.
Notes:	Source: Masters Abstracts International, Volume: 41-06, page: 1832.
Contained By:	Masters Abstracts International41-06.
Subject:	Psychology, Industrial. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ79669
ISBN:	0612796698

Judging Web page visual appeal.
Fernandes, Gary Joseph.

Judging Web page visual appeal. - 73 p.

Source: Masters Abstracts International, Volume: 41-06, page: 1832.

Thesis (M.A.)--Carleton University (Canada), 2003.

The objective of this research was to determine the properties and characteristics related to web page visual appeal. In the first of three studies, 22 participants individually viewed 100 web pages for 500 ms in sequence and rated each page for visual appeal. Based on their responses, the 25 most and 25 least appealing web pages were selected for use in Study 2 with 31 participants. Reliability of judgments was very high. After making visual appeal ratings to the 50 web pages, participants rated each web page on seven visual characteristics. Five of the 7 rated characteristics were very highly correlated with visual appeal. In Study 3, web page design experts rated the 50 web pages from Study 2 on numerous properties related to color, layout, graphics, and fonts. Properties that correlated with visual appeal are discussed. During the process of this research, a technique for assessing web page visual appeal was developed.

ISBN: 0612796698Subjects--Topical Terms:

520063
Psychology, Industrial.

Judging Web page visual appeal.
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020 $a 0612796698
035 $a (UnM)AAIMQ79669
035 $a AAIMQ79669
040 $a UnM $c UnM
100 1 $a Fernandes, Gary Joseph. $3 1942603
245 1 0 $a Judging Web page visual appeal.
300 $a 73 p.
500 $a Source: Masters Abstracts International, Volume: 41-06, page: 1832.
500 $a Adviser: Richard F. Dillon.
502 $a Thesis (M.A.)--Carleton University (Canada), 2003.
520 $a The objective of this research was to determine the properties and characteristics related to web page visual appeal. In the first of three studies, 22 participants individually viewed 100 web pages for 500 ms in sequence and rated each page for visual appeal. Based on their responses, the 25 most and 25 least appealing web pages were selected for use in Study 2 with 31 participants. Reliability of judgments was very high. After making visual appeal ratings to the 50 web pages, participants rated each web page on seven visual characteristics. Five of the 7 rated characteristics were very highly correlated with visual appeal. In Study 3, web page design experts rated the 50 web pages from Study 2 on numerous properties related to color, layout, graphics, and fonts. Properties that correlated with visual appeal are discussed. During the process of this research, a technique for assessing web page visual appeal was developed.
590 $a School code: 0040.
650 4 $a Psychology, Industrial. $3 520063
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Mass Communications. $3 1017395
690 $a 0624
690 $a 0389
690 $a 0708
710 2 0 $a Carleton University (Canada). $3 1018407
773 0 $t Masters Abstracts International $g 41-06.
790 1 0 $a Dillon, Richard F., $e advisor
790 $a 0040
791 $a M.A.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ79669