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Code-mixing and imaging of America i...
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Martin, Elizabeth Ann.
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Code-mixing and imaging of America in France: The genre of advertising.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Code-mixing and imaging of America in France: The genre of advertising./
作者:
Martin, Elizabeth Ann.
面頁冊數:
554 p.
附註:
Source: Dissertation Abstracts International, Volume: 59-11, Section: A, page: 4125.
Contained By:
Dissertation Abstracts International59-11A.
標題:
Language, Linguistics. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9912314
ISBN:
059910631X
Code-mixing and imaging of America in France: The genre of advertising.
Martin, Elizabeth Ann.
Code-mixing and imaging of America in France: The genre of advertising.
- 554 p.
Source: Dissertation Abstracts International, Volume: 59-11, Section: A, page: 4125.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998.
Despite language legislation in France specifically designed to protect the French language from the influence of English, French advertising continues to exploit anglicisms for their socio-psychological effect on consumers. This descriptive study explores some 2400 television commercials and 1800 magazine advertisements collected in France. Interviews with copywriters in top Paris advertising agencies supplement the data. The primary objectives of the dissertation are (i)�to determine the degree to which anglicisms and American imagery appear in French advertising; (ii)�to categorize these elements in terms of advertising medium, product domains, and positioning in the advertisement; (iii)�to quantitatively and qualitatively describe the lexicogrammatical and visual features of code-mixed advertisements; and (iv)�to document current attitudes among advertising specialists in France regarding the effectiveness of using English in advertising, strategies for doing so, and French laws that penalize those who do.
ISBN: 059910631XSubjects--Topical Terms:
1018079
Language, Linguistics.
Code-mixing and imaging of America in France: The genre of advertising.
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Source: Dissertation Abstracts International, Volume: 59-11, Section: A, page: 4125.
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Adviser: Braj B. Kachru.
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Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998.
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Despite language legislation in France specifically designed to protect the French language from the influence of English, French advertising continues to exploit anglicisms for their socio-psychological effect on consumers. This descriptive study explores some 2400 television commercials and 1800 magazine advertisements collected in France. Interviews with copywriters in top Paris advertising agencies supplement the data. The primary objectives of the dissertation are (i)�to determine the degree to which anglicisms and American imagery appear in French advertising; (ii)�to categorize these elements in terms of advertising medium, product domains, and positioning in the advertisement; (iii)�to quantitatively and qualitatively describe the lexicogrammatical and visual features of code-mixed advertisements; and (iv)�to document current attitudes among advertising specialists in France regarding the effectiveness of using English in advertising, strategies for doing so, and French laws that penalize those who do.
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