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Attitudes toward appearance as a car...

Manning, Maren C.

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Attitudes toward appearance as a career barrier among broadcast anchors.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Attitudes toward appearance as a career barrier among broadcast anchors./
作者:	Manning, Maren C.
面頁冊數:	90 p.
附註:	Source: Masters Abstracts International, Volume: 42-06, page: 1912.
Contained By:	Masters Abstracts International42-06.
標題:	Journalism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1420212
ISBN:	0496249614

Attitudes toward appearance as a career barrier among broadcast anchors.
Manning, Maren C.

Attitudes toward appearance as a career barrier among broadcast anchors. - 90 p.

Source: Masters Abstracts International, Volume: 42-06, page: 1912.

Thesis (M.A.)--University of Nevada, Reno, 2004.

This study analyzed the perceptions of local television news anchors about pressures placed on their appearance. The study specifically investigated how much pressure and from what sources is placed on them, what specific aspects of appearance have been commented on, how they perceive physical appearance as hurting or helping their career paths, how anchors rank appearance among other factors that can impact career paths, and how personal and professional demographics relate to each area above. A survey was mailed out to a randomly clustered selected group of 605 evening news anchors from small, medium, and large markets nationwide. The anchors worked at affiliates of the three main broadcast networks, ABC, CBS, and NBC. The study found that anchors rated self-pressure as the largest source of pressure. Station managers, co-workers, but anchors reported that remarks were mostly positive. Anchors perceived that appearance helped them most when landing their first anchor position and helped them least when breaking into national news. Anchors ranked on-camera delivery as having the most influence on career paths for both them personally and for anchors in general. Gender did impact career path in some instances, but in other instances it was demographic factors that accounted for the differences.

ISBN: 0496249614Subjects--Topical Terms:

576107
Journalism.

Attitudes toward appearance as a career barrier among broadcast anchors.
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520 $a This study analyzed the perceptions of local television news anchors about pressures placed on their appearance. The study specifically investigated how much pressure and from what sources is placed on them, what specific aspects of appearance have been commented on, how they perceive physical appearance as hurting or helping their career paths, how anchors rank appearance among other factors that can impact career paths, and how personal and professional demographics relate to each area above. A survey was mailed out to a randomly clustered selected group of 605 evening news anchors from small, medium, and large markets nationwide. The anchors worked at affiliates of the three main broadcast networks, ABC, CBS, and NBC. The study found that anchors rated self-pressure as the largest source of pressure. Station managers, co-workers, but anchors reported that remarks were mostly positive. Anchors perceived that appearance helped them most when landing their first anchor position and helped them least when breaking into national news. Anchors ranked on-camera delivery as having the most influence on career paths for both them personally and for anchors in general. Gender did impact career path in some instances, but in other instances it was demographic factors that accounted for the differences.
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