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Marketing the workplace to older wor...

Wade, Herbert Keith.

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Marketing the workplace to older workers: Determinants of employer choice among mature employees.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing the workplace to older workers: Determinants of employer choice among mature employees./
作者:	Wade, Herbert Keith.
面頁冊數:	178 p.
附註:	Source: Dissertation Abstracts International, Volume: 65-06, Section: A, page: 2279.
Contained By:	Dissertation Abstracts International65-06A.
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3135587
ISBN:	049682810X

Marketing the workplace to older workers: Determinants of employer choice among mature employees.
Wade, Herbert Keith.

Marketing the workplace to older workers: Determinants of employer choice among mature employees. - 178 p.

Source: Dissertation Abstracts International, Volume: 65-06, Section: A, page: 2279.

Thesis (D.B.A.)--Argosy University/Sarasota, 2003.

Because of the birth rates of the last half-century businesses will soon have to look to older workers to staff their positions. Whether they entice their current employees to stay longer, recruit retirees back into the workforce, or use some combination of these methods, businesses will simply have to adapt themselves to the different needs of older workers.

ISBN: 049682810XSubjects--Topical Terms:

626628
Business Administration, Management.

Marketing the workplace to older workers: Determinants of employer choice among mature employees.
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500 $a Source: Dissertation Abstracts International, Volume: 65-06, Section: A, page: 2279.
500 $a Chairperson: Cal Berkey.
502 $a Thesis (D.B.A.)--Argosy University/Sarasota, 2003.
520 $a Because of the birth rates of the last half-century businesses will soon have to look to older workers to staff their positions. Whether they entice their current employees to stay longer, recruit retirees back into the workforce, or use some combination of these methods, businesses will simply have to adapt themselves to the different needs of older workers.
520 $a While there is evidence to support the proposition that it is waning, ageism has been a longstanding problem. Accordingly, many of the things that businesses need to know about older workers are not known and many of the things that need to be done to accommodate older workers have not been done.
520 $a Older workers report that a number of workplace factors are important to them. Autonomy, accomplishment, flexible schedules, training on new equipment, ability to work at one's own pace, a genuine respect for people, wages at the local average, dental insurance, and a safe, comfortable workplace were found to be significantly more important than other factors.
520 $a Although there remains anecdotal evidence to support the theory that nonmonetary workplace factors are more important to older workers than monetary factors, this theory approached but did not achieve significance at the selected significance level for this study.
520 $a Older workers indicated that they were influenced by marketing efforts. Although word of mouth and positive publicity were identified as strong influencers, newspaper advertising was more frequently identified as the best way to reach older workers. This study did not endeavor to quantify the best message to deliver to older workers. Several messages, however, most particularly flexibility towards scheduling and "fair" wages were identified as particularly important.
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