東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing the workplace to older wor...

Wade, Herbert Keith.

Linked to FindBook

Google Book

Amazon

博客來

Marketing the workplace to older workers: Determinants of employer choice among mature employees.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing the workplace to older workers: Determinants of employer choice among mature employees./
Author:	Wade, Herbert Keith.
Description:	178 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-06, Section: A, page: 2279.
Contained By:	Dissertation Abstracts International65-06A.
Subject:	Business Administration, Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3135587
ISBN:	049682810X

Marketing the workplace to older workers: Determinants of employer choice among mature employees.
Wade, Herbert Keith.

Marketing the workplace to older workers: Determinants of employer choice among mature employees. - 178 p.

Source: Dissertation Abstracts International, Volume: 65-06, Section: A, page: 2279.

Thesis (D.B.A.)--Argosy University/Sarasota, 2003.

Because of the birth rates of the last half-century businesses will soon have to look to older workers to staff their positions. Whether they entice their current employees to stay longer, recruit retirees back into the workforce, or use some combination of these methods, businesses will simply have to adapt themselves to the different needs of older workers.

ISBN: 049682810XSubjects--Topical Terms:

626628
Business Administration, Management.

Marketing the workplace to older workers: Determinants of employer choice among mature employees.
LDR:02771nmm 2200349 4500 001 1848225
005 20051102155242.5
008 130614s2003 eng d
020 $a 049682810X
035 $a (UnM)AAI3135587
035 $a AAI3135587
040 $a UnM $c UnM
100 1 $a Wade, Herbert Keith. $3 1936241
245 1 0 $a Marketing the workplace to older workers: Determinants of employer choice among mature employees.
300 $a 178 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-06, Section: A, page: 2279.
500 $a Chairperson: Cal Berkey.
502 $a Thesis (D.B.A.)--Argosy University/Sarasota, 2003.
520 $a Because of the birth rates of the last half-century businesses will soon have to look to older workers to staff their positions. Whether they entice their current employees to stay longer, recruit retirees back into the workforce, or use some combination of these methods, businesses will simply have to adapt themselves to the different needs of older workers.
520 $a While there is evidence to support the proposition that it is waning, ageism has been a longstanding problem. Accordingly, many of the things that businesses need to know about older workers are not known and many of the things that need to be done to accommodate older workers have not been done.
520 $a Older workers report that a number of workplace factors are important to them. Autonomy, accomplishment, flexible schedules, training on new equipment, ability to work at one's own pace, a genuine respect for people, wages at the local average, dental insurance, and a safe, comfortable workplace were found to be significantly more important than other factors.
520 $a Although there remains anecdotal evidence to support the theory that nonmonetary workplace factors are more important to older workers than monetary factors, this theory approached but did not achieve significance at the selected significance level for this study.
520 $a Older workers indicated that they were influenced by marketing efforts. Although word of mouth and positive publicity were identified as strong influencers, newspaper advertising was more frequently identified as the best way to reach older workers. This study did not endeavor to quantify the best message to deliver to older workers. Several messages, however, most particularly flexibility towards scheduling and "fair" wages were identified as particularly important.
590 $a School code: 1398.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Sociology, Industrial and Labor Relations. $3 1017858
650 4 $a Gerontology. $3 533633
690 $a 0454
690 $a 0338
690 $a 0629
690 $a 0351
710 2 0 $a Argosy University/Sarasota. $3 1026417
773 0 $t Dissertation Abstracts International $g 65-06A.
790 1 0 $a Berkey, Cal, $e advisor
790 $a 1398
791 $a D.B.A.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3135587