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Consumers' preferences for fresh mea...

Miao, Xiaoping.

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Consumers' preferences for fresh meat attributes and retail outlets in China: The case of Hangzhou and Shanghai.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumers' preferences for fresh meat attributes and retail outlets in China: The case of Hangzhou and Shanghai./
作者:	Miao, Xiaoping.
面頁冊數:	133 p.
附註:	Source: Masters Abstracts International, Volume: 42-02, page: 0437.
Contained By:	Masters Abstracts International42-02.
標題:	Economics, Agricultural. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ82313
ISBN:	061282313X

Consumers' preferences for fresh meat attributes and retail outlets in China: The case of Hangzhou and Shanghai.
Miao, Xiaoping.

Consumers' preferences for fresh meat attributes and retail outlets in China: The case of Hangzhou and Shanghai. - 133 p.

Source: Masters Abstracts International, Volume: 42-02, page: 0437.

Thesis (M.Sc.)--University of Alberta (Canada), 2003.

This thesis aims at gaining a better understanding of the Chinese consumers' perceptions for fresh meat attributes and retail outlets. It is found that food safety is the most important fresh meat attribute and the wet markets are the most popular retail outlet. The supermarkets have become the second, surpassing other retail outlets, such as wholesalers, meat shop and butchers. The results from ordinary least square regression analyses reveal that respondents' socio-economic and demographic characteristics are important factors affecting respondents' perceptions of attributes of fresh meat. Conditional logit model analyses suggest that both attributes of retail outlets and respondents' characteristics influenced respondents' choices of retail outlets. A number of marketing implications based on these results are drawn for those who are interested in marketing meat to China.

ISBN: 061282313XSubjects--Topical Terms:

626648
Economics, Agricultural.

Consumers' preferences for fresh meat attributes and retail outlets in China: The case of Hangzhou and Shanghai.
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