語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
An analysis of Oklahoma direct marke...
~
Agustini, Haerani Natali.
FindBook
Google Book
Amazon
博客來
An analysis of Oklahoma direct marketing outlets: Case studies of produce farmers' markets and wheat direct shipments to Mexico.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
An analysis of Oklahoma direct marketing outlets: Case studies of produce farmers' markets and wheat direct shipments to Mexico./
作者:
Agustini, Haerani Natali.
面頁冊數:
142 p.
附註:
Source: Dissertation Abstracts International, Volume: 64-09, Section: B, page: 4117.
Contained By:
Dissertation Abstracts International64-09B.
標題:
Agriculture, General. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3105744
ISBN:
0496533118
An analysis of Oklahoma direct marketing outlets: Case studies of produce farmers' markets and wheat direct shipments to Mexico.
Agustini, Haerani Natali.
An analysis of Oklahoma direct marketing outlets: Case studies of produce farmers' markets and wheat direct shipments to Mexico.
- 142 p.
Source: Dissertation Abstracts International, Volume: 64-09, Section: B, page: 4117.
Thesis (Ph.D.)--Oklahoma State University, 2003.
Scope and method of study. There are two studies in this paper. The objectives of the first study were to examine consumer preferences among various marketing channels including direct marketing in Oklahoma; and to analyze the impact of various demographic variables on purchasing decisions. Data from farmers' market consumers' survey in Tulsa, Stillwater, Norman, Shawnee, Muskogee and Oklahoma City was used to analyze consumer preferences using an ordered logistic regression analysis method. Farmers' market producers and market managers were also surveyed to support the finding. The objectives of the second study was to calculate the financial returns-to-investment on unit-train facilities in Oklahoma for direct shipments of wheat to Mexico.
ISBN: 0496533118Subjects--Topical Terms:
1017510
Agriculture, General.
An analysis of Oklahoma direct marketing outlets: Case studies of produce farmers' markets and wheat direct shipments to Mexico.
LDR
:02824nmm 2200301 4500
001
1847505
005
20051108095418.5
008
130614s2003 eng d
020
$a
0496533118
035
$a
(UnM)AAI3105744
035
$a
AAI3105744
040
$a
UnM
$c
UnM
100
1
$a
Agustini, Haerani Natali.
$3
1935548
245
1 3
$a
An analysis of Oklahoma direct marketing outlets: Case studies of produce farmers' markets and wheat direct shipments to Mexico.
300
$a
142 p.
500
$a
Source: Dissertation Abstracts International, Volume: 64-09, Section: B, page: 4117.
500
$a
Adviser: Shida Rastegari Henneberry.
502
$a
Thesis (Ph.D.)--Oklahoma State University, 2003.
520
$a
Scope and method of study. There are two studies in this paper. The objectives of the first study were to examine consumer preferences among various marketing channels including direct marketing in Oklahoma; and to analyze the impact of various demographic variables on purchasing decisions. Data from farmers' market consumers' survey in Tulsa, Stillwater, Norman, Shawnee, Muskogee and Oklahoma City was used to analyze consumer preferences using an ordered logistic regression analysis method. Farmers' market producers and market managers were also surveyed to support the finding. The objectives of the second study was to calculate the financial returns-to-investment on unit-train facilities in Oklahoma for direct shipments of wheat to Mexico.
520
$a
Finding and conclusions. The first paper result shows that the typical Oklahoma farmers' market consumer is female, age 36 or older, highly educated, with a household income at least
$4
0,000, and coming from a two-person household. Out of 312 respondents, 85 percent said they would expect the produce that they buy at farmers' market would have a higher quality compared to produce at other markets. These findings were also supported by farmers' market's producer survey. The second paper result shows that assuming a price premium of 5 cents per bushel, a discount rate of 3 percent, and transportation cost savings of 10 cents per bushel, the net-present-value is a small positive number and benefit-cost ratio is 1.01. Moreover, at discount rates above 3 percent, calculations show that present value of costs exceed the present value of benefits implying that the benefits would not have covered the costs of the investment on the unit-train facilities. The third indicator, the financial return-to-investment (RTI) assuming base level costs, is around 3.8 percent.
590
$a
School code: 0664.
650
4
$a
Agriculture, General.
$3
1017510
650
4
$a
Economics, Agricultural.
$3
626648
650
4
$a
Business Administration, Marketing.
$3
1017573
690
$a
0473
690
$a
0503
690
$a
0338
710
2 0
$a
Oklahoma State University.
$3
626630
773
0
$t
Dissertation Abstracts International
$g
64-09B.
790
1 0
$a
Henneberry, Shida Rastegari,
$e
advisor
790
$a
0664
791
$a
Ph.D.
792
$a
2003
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3105744
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9197019
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入