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Consumer behaviour towards veal meat...

Clemente Ricolfe, Jose Serafin.

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Consumer behaviour towards veal meat in Valencia (Spanish text).

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer behaviour towards veal meat in Valencia (Spanish text)./
作者:	Clemente Ricolfe, Jose Serafin.
面頁冊數:	229 p.
附註:	Source: Dissertation Abstracts International, Volume: 64-10, Section: A, page: 3759.
Contained By:	Dissertation Abstracts International64-10A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3107344
ISBN:	049314109X

Consumer behaviour towards veal meat in Valencia (Spanish text).
Clemente Ricolfe, Jose Serafin.

Consumer behaviour towards veal meat in Valencia (Spanish text). - 229 p.

Source: Dissertation Abstracts International, Volume: 64-10, Section: A, page: 3759.

Thesis (Dr.)--Universidad Politecnica de Valencia (Spain), 2003.

The objective of this Doctoral Thesis has been the description of the behaviour on veal meat Valencian consumers.

ISBN: 049314109XSubjects--Topical Terms:

1017573
Business Administration, Marketing.

Consumer behaviour towards veal meat in Valencia (Spanish text).
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245 1 0 $a Consumer behaviour towards veal meat in Valencia (Spanish text).
300 $a 229 p.
500 $a Source: Dissertation Abstracts International, Volume: 64-10, Section: A, page: 3759.
500 $a Director: Luis M. Rivera Vilas.
502 $a Thesis (Dr.)--Universidad Politecnica de Valencia (Spain), 2003.
520 $a The objective of this Doctoral Thesis has been the description of the behaviour on veal meat Valencian consumers.
520 $a From the results obtained we could point out that chicken and pork meats are the most consumed in Valencia; on the other hand, the level of consumption of beef meat is so few. However, is necessary to remember that during the execution of the study had appeared in Spain the Bovine Spongiform Encephalopathy's (BSE) firsts cases. The main motives that explain the consumption of beef meat are the guarantee of its healthy character and the freshness appearance.
520 $a Valencian consumer values positively the incorporation of a commercial badge in the beef meat. As the different simulations carried out, show the high market share that would obtain a Valencian meat with Denomination of Origin for different prices facing other meats with a smaller price and Valencian origin also with or without distinctive CLARA. Finally, to point out that the larger segment of Valencian that consume preponderantly beef meat with quality brands, considers that exist enough information and values the attributes "more controlled diet", "better controls of quality" or "it hasn't hormones", although they are characterized for a drop confidence in the beef meat.
520 $a According to the point of purchase of beef meat produced, we could distinguish two bipolarity segments. Firstly, a segment formed majority by Valencians that value the personalized attention and the quality. More than 98 percent of these members go to butchers. Secondly, a segment integrated by consumers that value the price and the comfort and they go mostly to supermarkets and hypermarkets.
520 $a In general, Valencians are worried about multiple variables: from the action of the own cattleman, to the BSE problem or to the phase after the cattleman. Besides, it has been detected an inverse relation among worry and consumption/confidence. However, this behaviour coexists with another, a small segment who considers that there is a high guarantee and presents the biggest frequency of beef meat consumption and the highest level of confidence for this product.
590 $a School code: 1378.
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790 1 0 $a Rivera Vilas, Luis M., $e advisor
790 $a 1378
791 $a Dr.
792 $a 2003
793 $a Spanish
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