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Marketing issues at on-line auctions.

~

Wang, Xin.

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Marketing issues at on-line auctions.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing issues at on-line auctions./
作者:	Wang, Xin.
面頁冊數:	51 p.
附註:	Source: Dissertation Abstracts International, Volume: 65-02, Section: A, page: 0611.
Contained By:	Dissertation Abstracts International65-02A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3124554
ISBN:	0496718606

Marketing issues at on-line auctions.
Wang, Xin.

Marketing issues at on-line auctions. - 51 p.

Source: Dissertation Abstracts International, Volume: 65-02, Section: A, page: 0611.

Thesis (Ph.D.)--Carnegie Mellon University, 2004.

This dissertation studies two important marketing issues, advertising and pricing, at online auctions. The first chapter examines a fundamental marketing problem faced by auctioneers: the promotion of their auction in order to recruit bidders. M

ISBN: 0496718606Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Marketing issues at on-line auctions.
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520 $a This dissertation studies two important marketing issues, advertising and pricing, at online auctions. The first chapter examines a fundamental marketing problem faced by auctioneers: the promotion of their auction in order to recruit bidders. M
520 $a The second chapter examines a relatively new pricing format, the buy-it-now auctions, where bidders have the option of prematurely ending an auction at a fixed price. The growing popularity of auctions presents an interesting pricing decision fo
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