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"I want my iTV?": Content, demand a...

Einav, Gali.

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"I want my iTV?": Content, demand and social implications of interactive television (England, United States).

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	"I want my iTV?": Content, demand and social implications of interactive television (England, United States)./
作者:	Einav, Gali.
面頁冊數:	337 p.
附註:	Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1163.
Contained By:	Dissertation Abstracts International65-04A.
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3128947
ISBN:	0496762079

"I want my iTV?": Content, demand and social implications of interactive television (England, United States).
Einav, Gali.

"I want my iTV?": Content, demand and social implications of interactive television (England, United States). - 337 p.

Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1163.

Thesis (Ph.D.)--Columbia University, 2004.

This research has been aimed to explore why, in spite of decades of trials, interactive television (iTV) has not been able to take off in the United States, while realizing a greater level of success in the United Kingdom in a much shorter period of time.

ISBN: 0496762079Subjects--Topical Terms:

1017395
Mass Communications.

"I want my iTV?": Content, demand and social implications of interactive television (England, United States).
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502 $a Thesis (Ph.D.)--Columbia University, 2004.
520 $a This research has been aimed to explore why, in spite of decades of trials, interactive television (iTV) has not been able to take off in the United States, while realizing a greater level of success in the United Kingdom in a much shorter period of time.
520 $a The dissertation surveys the history of the development of interactive television in the United States in comparison to its history in the UK. Building on a qualitative analysis of fifty-six in-depth interviews with leading iTV professionals, government officials and academics in the United States and the United Kingdom, as well as case studies of iTV trials and services, the dissertation provides a summary of how the business communities think about interactive television as of 2002, as a clue to relative success and failure. Mostly it seeks to establish a sense of the potential these professionals see in iTV, the reasons they believe the market situation is as it is in both countries and how they forecast the use and development of iTV in the future.
520 $a The dissertation claims that iTV has the potential to be used in many different ways. It suggests that in spite of market differences there is much to be learned from UK experience that can advance deployment of interactive television in the United States. The research found that the most successful interactive content models are those that encourage the creation of commercial and imaginary (Anderson, 1991) communities of users around television content. It suggests that it will be wise for the US market to shift focus to the creation of program related interactive applications. Building on lessons learned, a model for building interactive television programming is proposed. The model suggests that the success of iTV requires levels of program related applications and content that fulfill different needs for interaction, social connectivity and community creation within a heterogeneous broadcast audience.
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