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Selling religion in the consumer rev...

Lambert, Franklin Talley.

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Selling religion in the consumer revolution: George Whitefield and the transatlantic revivals, 1737-1745.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Selling religion in the consumer revolution: George Whitefield and the transatlantic revivals, 1737-1745./
作者:	Lambert, Franklin Talley.
面頁冊數:	324 p.
附註:	Source: Dissertation Abstracts International, Volume: 51-06, Section: A, page: 2137.
Contained By:	Dissertation Abstracts International51-06A.
標題:	History, United States. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9031950

Selling religion in the consumer revolution: George Whitefield and the transatlantic revivals, 1737-1745.
Lambert, Franklin Talley.

Selling religion in the consumer revolution: George Whitefield and the transatlantic revivals, 1737-1745. - 324 p.

Source: Dissertation Abstracts International, Volume: 51-06, Section: A, page: 2137.

Thesis (Ph.D.)--Northwestern University, 1990.

The strategies George Whitefield employed to organize and promote his transatlantic revivals serve to enhance our understanding of an emerging consumer society, especially the new marketing structures and techniques available to those selling goods, services, or ideas in the mid-eighteenth-century. Whitefield faced a problem similar to the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. A common problem led to a common solution--the creation of networks of contacts and a parallel turning to print. Whitefield's innovation lay in the commercialization of his revivals. From elements within the world of trade the evangelist constructed his own social reality--the way he viewed the world about him and his mission of propagating the gospel. Immersed in commerce themselves, his auditors appropriated Whitefield as a well-publicized import from England offering them both a choice and a standard of religious experience.Subjects--Topical Terms:

1017393
History, United States.

Selling religion in the consumer revolution: George Whitefield and the transatlantic revivals, 1737-1745.
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100 1 $a Lambert, Franklin Talley. $3 1931416
245 1 0 $a Selling religion in the consumer revolution: George Whitefield and the transatlantic revivals, 1737-1745.
300 $a 324 p.
500 $a Source: Dissertation Abstracts International, Volume: 51-06, Section: A, page: 2137.
502 $a Thesis (Ph.D.)--Northwestern University, 1990.
520 $a The strategies George Whitefield employed to organize and promote his transatlantic revivals serve to enhance our understanding of an emerging consumer society, especially the new marketing structures and techniques available to those selling goods, services, or ideas in the mid-eighteenth-century. Whitefield faced a problem similar to the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. A common problem led to a common solution--the creation of networks of contacts and a parallel turning to print. Whitefield's innovation lay in the commercialization of his revivals. From elements within the world of trade the evangelist constructed his own social reality--the way he viewed the world about him and his mission of propagating the gospel. Immersed in commerce themselves, his auditors appropriated Whitefield as a well-publicized import from England offering them both a choice and a standard of religious experience.
520 $a This study examines Whitefield and his message as texts as well as exploring the contexts within which auditors and readers constructed their own meanings of the revivals. Drawing on appropriation theory advanced by Roger Chartier and others, this investigation proceeds on the assumption that individuals create their own interpretation of events out of particular social and material circumstances. In the mid-1700's the exchange of goods in a marketplace flooded by English manufactured goods framed a commercial discourse which Whitefield employed to communicate the gospel. Far from passive consumers, his audiences applied the evangelist's sermons to their own ends, often construing Whitefield's words in ways he never intended.
520 $a The investigation concludes that Whitefield was both a traditionalist and an innovator. Like the Puritan divines who inspired much of his message, the Grand Itinerant preached against the excesses and luxuries of the spreading consumer society. Yet, recognizing the power of the market for conveying his ideas, Whitefield turned commercial means to his own ends, exploiting the printed as well as the spoken word to proclaim the necessity of a new birth. Although preaching the Calvinist doctrine of predestination, Whitefield, not his rationalist opponents, turned the most powerful secular force of the day--commercial capitalism--to advantage in promoting evangelical revivals.
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9031950