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Buyer behavior, discrete choice, and...

von Freymann, Jeffrey William.

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Buyer behavior, discrete choice, and the affect of generational cohort-groups.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Buyer behavior, discrete choice, and the affect of generational cohort-groups./
作者:	von Freymann, Jeffrey William.
面頁冊數:	245 p.
附註:	Source: Dissertation Abstracts International, Volume: 64-03, Section: A, page: 0997.
Contained By:	Dissertation Abstracts International64-03A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3085531
ISBN:	0496333383

Buyer behavior, discrete choice, and the affect of generational cohort-groups.
von Freymann, Jeffrey William.

Buyer behavior, discrete choice, and the affect of generational cohort-groups. - 245 p.

Source: Dissertation Abstracts International, Volume: 64-03, Section: A, page: 0997.

Thesis (D.B.A.)--Argosy University/Sarasota, 2003.

This study was conducted to empirically determine whether additional characteristics that can affect individual consumer purchase should be included in the discrete choice model and equation. Until recently, discrete choice theory as expressed in utility-maximizing models presented only a product-oriented attribute bundle in the choice set (Meyer & Kahn, 1991). Now, some researchers have shown the need for the inclusion of attitude and perception characteristics in the attribute equation (Ben-Akiva et al., 2002). However, others argue that a more complete understanding and a more reliable prediction of consumer behavior and the buying process are still lacking (Wolfe, 1998; Zahman, 1997). As such, it appears additional components are needed in the discrete choice set. If so, academics and practitioners will want to rely on the improved explanatory and predictive quality of the expanded choice set.

ISBN: 0496333383Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Buyer behavior, discrete choice, and the affect of generational cohort-groups.
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500 $a Source: Dissertation Abstracts International, Volume: 64-03, Section: A, page: 0997.
500 $a Chair: Calvin Berkey.
502 $a Thesis (D.B.A.)--Argosy University/Sarasota, 2003.
520 $a This study was conducted to empirically determine whether additional characteristics that can affect individual consumer purchase should be included in the discrete choice model and equation. Until recently, discrete choice theory as expressed in utility-maximizing models presented only a product-oriented attribute bundle in the choice set (Meyer & Kahn, 1991). Now, some researchers have shown the need for the inclusion of attitude and perception characteristics in the attribute equation (Ben-Akiva et al., 2002). However, others argue that a more complete understanding and a more reliable prediction of consumer behavior and the buying process are still lacking (Wolfe, 1998; Zahman, 1997). As such, it appears additional components are needed in the discrete choice set. If so, academics and practitioners will want to rely on the improved explanatory and predictive quality of the expanded choice set.
520 $a The generational cohort-group was proposed as the additional characteristic for inclusion in the set given its supposed importance in purchase choice. However, through a literature review, it was discovered that there may be a higher level characteristic, such as biologically-marked general and attribute-focused consumptive emotions that explain the affect. It was also shown from the review that emotion is an integral even perhaps leading component in attitude.
520 $a Discrete choice measurement was focused on the branded grocery store as product with grocery store choice as the construct. The literature and a recent study (von Freymann, 2002c) indicated that the construct could be further reduced to the store service attribute in the form of quality.
520 $a The findings clearly show that the generational cohort-group affects intent choice and purchase choice. The data also support the ties between emotions and peer personality of the cohort and the choice factors. This study supports the belief of other researchers that attitudinal segmentation is necessary through the generational cohort-group for the most reliable prediction in grocery store choice. The results also indicate that emotion, belief, and experience should be represented separately rather than as an attitudinal repository.
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