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Vanity and consumer behavior: Towar...

Wang, Zhengyuan (Paul).

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Vanity and consumer behavior: Toward an understanding of the vanity construct in cross-cultural marketing.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Vanity and consumer behavior: Toward an understanding of the vanity construct in cross-cultural marketing./
作者:	Wang, Zhengyuan (Paul).
面頁冊數:	338 p.
附註:	Source: Dissertation Abstracts International, Volume: 61-01, Section: A, page: 0270.
Contained By:	Dissertation Abstracts International61-01A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9959425
ISBN:	9780599629288

Vanity and consumer behavior: Toward an understanding of the vanity construct in cross-cultural marketing.
Wang, Zhengyuan (Paul).

Vanity and consumer behavior: Toward an understanding of the vanity construct in cross-cultural marketing. - 338 p.

Source: Dissertation Abstracts International, Volume: 61-01, Section: A, page: 0270.

Thesis (Ph.D.)--University of Arkansas, 1999.

Marketers have played an increasingly important role in the development of global consumer culture With their advertising messages that appeal to physical beauty and achievement status. A fixation with physical appearance and achievement of personal goals are manifestations of an underlying consumer value orientation known as consumer vanity (Netemeyer, Burton, and Lichtenstein 1995).

ISBN: 9780599629288Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Vanity and consumer behavior: Toward an understanding of the vanity construct in cross-cultural marketing.
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100 1 $a Wang, Zhengyuan (Paul). $3 1922119
245 1 0 $a Vanity and consumer behavior: Toward an understanding of the vanity construct in cross-cultural marketing.
300 $a 338 p.
500 $a Source: Dissertation Abstracts International, Volume: 61-01, Section: A, page: 0270.
500 $a Director: Jeff B. Murray.
502 $a Thesis (Ph.D.)--University of Arkansas, 1999.
520 $a Marketers have played an increasingly important role in the development of global consumer culture With their advertising messages that appeal to physical beauty and achievement status. A fixation with physical appearance and achievement of personal goals are manifestations of an underlying consumer value orientation known as consumer vanity (Netemeyer, Burton, and Lichtenstein 1995).
520 $a By virtue of global media, international tourism, and multinational marketing, consumer culture is rapidly spreading around the world. In response to Netemeyer, Burton, and Lichtenstein's (1995) call for comparative studies on the vanity construct between Western and Eastern cultures, this study examines cultural and gender differences in the four components of the vanity construct, namely appearance concern, appearance perception, achievement concern, and achievement perception.
520 $a Data were obtained through the survey method from 1,022 college students in the U.S., Australia, Hong Kong, Taiwan, and China. To examine applicability of the vanity scales across the cultures, the present research investigated two aspects of construct validity: measurement equivalence and criterion validity. Measurement equivalence was assessed by using multiple-group confirmatory factor analysis model with mean structures (Steenkamp and Baumgartner 1998). The results indicated that the vanity scales exhibited adequate factorial and scalar invariance across both the cultures and gender. Criterion validity of the vanity scales was also supported by the cross-cultural data. The data lent support to most of the hypotheses of cultural differences in concerns for and perceptions of physical appearance and personal achievement The results of this study showed that gender differences were mainly on the component of appearance concern. It appears that women across the cultures were more concerned about their physical appearance than were men.
520 $a In sum, the present research has provided a rigorous cross-cultural validation test of the vanity scales and compared factor means across the cultures. The findings have implications for both academics and practitioners in cross-cultural consumer research and marketing.
590 $a School code: 0011.
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