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Attitudes and behaviors of human ser...

Yaros, Ann Marie.

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Attitudes and behaviors of human services students associated with direct-to-consumer advertising (DTCA) of prescription drugs.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Attitudes and behaviors of human services students associated with direct-to-consumer advertising (DTCA) of prescription drugs./
作者:	Yaros, Ann Marie.
面頁冊數:	102 p.
附註:	Source: Dissertation Abstracts International, Volume: 68-02, Section: B, page: 1365.
Contained By:	Dissertation Abstracts International68-02B.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3250898

Attitudes and behaviors of human services students associated with direct-to-consumer advertising (DTCA) of prescription drugs.
Yaros, Ann Marie.

Attitudes and behaviors of human services students associated with direct-to-consumer advertising (DTCA) of prescription drugs. - 102 p.

Source: Dissertation Abstracts International, Volume: 68-02, Section: B, page: 1365.

Thesis (Ph.D.)--Northcentral University, 2007.

This dissertation summarizes research on attitudes and behaviors of Human Services students associated with direct-to-consumer advertising (DTCA) of prescription drugs. Written self-administered surveys were completed by 89 Human Services majors and 95 non-Human Services majors at a college in Alaska. Responses on selected questions were compared between the two groups and with the responses from a 1999 FDA national survey on DTCA. The study showed that Human Services majors were more likely than non-majors to read more prescription drug ads; to recall seeing or hearing ads for prescription drugs in the newspaper, on the Internet, and from direct mail; to recall television ads containing information about directions for use of the drug and what to do in case of an overdose; to look for more information about the drug; to talk to a health care provider about a health condition as a result of the ad; to ask a health care provider for more information about the drug; and to believe that ads lead people to demand drugs that may not be suitable for them. Students were less likely than the FDA survey respondents to tell whether the drug in television, newspaper, and magazines could be bought with or without a prescription; to recall fewer ads containing information about directions for use of the drug, who should take the drug, or what to do in case of overdose; and read little or none of the fine print. Students were more likely than the FDA respondents to have seen or heard ads from radio, magazines, and direct mail; and to ask a health care provider about a drug after seeing an ad. Human Services majors and FDA respondents were equally likely to look for more information about a drug after seeing an ad; and to ask a health care provider about a medical condition or illness as a result of seeing or hearing an advertisement for prescription drugs.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Attitudes and behaviors of human services students associated with direct-to-consumer advertising (DTCA) of prescription drugs.
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