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Cultural products: Definition and we...

Kumphai, Pimpawan.

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Cultural products: Definition and website evaluation.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cultural products: Definition and website evaluation./
作者:	Kumphai, Pimpawan.
面頁冊數:	149 p.
附註:	Source: Masters Abstracts International, Volume: 44-06, page: 2585.
Contained By:	Masters Abstracts International44-06.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1436461
ISBN:	9780542732584

Cultural products: Definition and website evaluation.
Kumphai, Pimpawan.

Cultural products: Definition and website evaluation. - 149 p.

Source: Masters Abstracts International, Volume: 44-06, page: 2585.

Thesis (M.S.)--Oklahoma State University, 2006.

Scope and method of study. This study explored cultural product on young consumers' perspectives by looking at their understanding of cultural product definitions, preferred terms and preferences on cultural product websites. The theory of reasoned action (Fishbien & Ajzen, 1975) was used as a framework to examine relationships between consumer characteristics, belief and attitudes, and shopping intentions. Methods included paper-based and web-based questionnaires. Subjects browsed two websites selling cultural products and answered a series of questions about their perspective on cultural product as a whole and cultural product from the two websites.

ISBN: 9780542732584Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Cultural products: Definition and website evaluation.
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245 1 0 $a Cultural products: Definition and website evaluation.
300 $a 149 p.
500 $a Source: Masters Abstracts International, Volume: 44-06, page: 2585.
500 $a Adviser: Cheryl A. Farr.
502 $a Thesis (M.S.)--Oklahoma State University, 2006.
520 $a Scope and method of study. This study explored cultural product on young consumers' perspectives by looking at their understanding of cultural product definitions, preferred terms and preferences on cultural product websites. The theory of reasoned action (Fishbien & Ajzen, 1975) was used as a framework to examine relationships between consumer characteristics, belief and attitudes, and shopping intentions. Methods included paper-based and web-based questionnaires. Subjects browsed two websites selling cultural products and answered a series of questions about their perspective on cultural product as a whole and cultural product from the two websites.
520 $a Findings and conclusions. Findings from this study indicated that young consumers preferred to call cultural product by the term "handcraft." Young consumers who have similar characteristics to a group called Cultural Creatives (Ray & Anderson, 2000) have positive attitudes toward cultural products and a higher intention to purchase cultural products. Important characteristics of cultural products and websites, recommendations for producers, retailers, and future research were discussed.
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