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Choosing by selecting or rejecting: ...

Machin, Jane E.

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Choosing by selecting or rejecting: The implications of decision strategy for consumer satisfaction.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Choosing by selecting or rejecting: The implications of decision strategy for consumer satisfaction./
作者:	Machin, Jane E.
面頁冊數:	98 p.
附註:	Source: Dissertation Abstracts International, Volume: 67-03, Section: A, page: 1014.
Contained By:	Dissertation Abstracts International67-03A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3211107
ISBN:	9780542597114

Choosing by selecting or rejecting: The implications of decision strategy for consumer satisfaction.
Machin, Jane E.

Choosing by selecting or rejecting: The implications of decision strategy for consumer satisfaction. - 98 p.

Source: Dissertation Abstracts International, Volume: 67-03, Section: A, page: 1014.

Thesis (Ph.D.)--University of Pennsylvania, 2006.

Consumers can choose from a set by selecting the most liked option or rejecting disliked option(s). The present research finds that rejection can lead to greater satisfaction than selection. Two mediating processes are identified (proximal decision thoughts and distal counterfactual thoughts during consumption) and three moderators are investigated (valence of the consumption experience, and salience and certainty of the foregone alternatives). Specifically, a rejection- (versus selection-) based strategy increases thoughts about negative aspects of foregone options during decision-making. Such thoughts are more easily recruited by rejecters and used to mitigate dissatisfaction through the generation of downward counterfactuals (i.e., things could have been worse, at least I didn't choose the alternative)---when the consumption experience is negative and the foregone alternatives are salient and certain. Five studies, using actual and imagined consumption experience, provide support for the research propositions.

ISBN: 9780542597114Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Choosing by selecting or rejecting: The implications of decision strategy for consumer satisfaction.
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