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運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品...

吳芳靜

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運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響 = = Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer Loyalty : An Empirical Study of VIP Wealth Management in Taiwan' Banks : 以台灣銀行業貴賓理財為例 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響 = / 吳芳靜撰
Reminder of title:	Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer Loyalty : An Empirical Study of VIP Wealth Management in Taiwan' Banks : 以台灣銀行業貴賓理財為例 /
remainder title:	Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer Loyalty
Author:	吳芳靜
Published:	[花蓮縣] : 國立東華大學企業管理學系, : 民95[2006],
Description:	10,87面 : 圖,表 ; 30公分
Notes:	指導教授︰池文海、王孔政
Subject:	結構方程模式 -
Online resource:	http://134.208.10.124/ETD-db/ETD-search-c/view_etd?URN=etd-0720106-165247PDF全文

運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響 = = Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer Loyalty : An Empirical Study of VIP Wealth Management in Taiwan' Banks : 以台灣銀行業貴賓理財為例 /
吳芳靜

運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響 = Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer Loyalty : An Empirical Study of VIP Wealth Management in Taiwan' Banks : 以台灣銀行業貴賓理財為例 / Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer LoyaltyAn Empirical Study of VIP Wealth Management in Taiwan' Banks吳芳靜撰 - [花蓮縣] : 國立東華大學企業管理學系, 民95[2006] - 10,87面 : 圖,表 ; 30公分

指導教授︰池文海、王孔政

碩士論文--國立東華大學企業管理學系,2006

參考書目︰面75-84Subjects--Topical Terms:

2463646
結構方程模式

運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響 = = Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer Loyalty : An Empirical Study of VIP Wealth Management in Taiwan' Banks : 以台灣銀行業貴賓理財為例 /
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