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Modeling apparel product development...

May-Plumlee, Traci Ann.

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Modeling apparel product development using consumer purchase criteria.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Modeling apparel product development using consumer purchase criteria./
作者:	May-Plumlee, Traci Ann.
面頁冊數:	211 p.
附註:	Source: Dissertation Abstracts International, Volume: 60-09, Section: A, page: 3435.
Contained By:	Dissertation Abstracts International60-09A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9946447
ISBN:	9780599484481

Modeling apparel product development using consumer purchase criteria.
May-Plumlee, Traci Ann.

Modeling apparel product development using consumer purchase criteria. - 211 p.

Source: Dissertation Abstracts International, Volume: 60-09, Section: A, page: 3435.

Thesis (Ph.D.)--North Carolina State University, 1999.

This research modeled, via four components, apparel product development as a market driven process focused on the consumer purchase decision. First, the No-Interval Coherently Phased Product Development Model, a comprehensive model of the apparel development process, was developed and validated. Second, published research on consumers' use of apparel evaluative criteria was analyzed using a strategy derived from content analysis techniques. Frequencies were used to identify those evaluative criteria reported in the literature which were applied universally in assessing apparel for purchase. Third, a survey of bra consumers conducted in a retail environment examined use of evaluative criteria and purchase behavior in relation to purchase intent. Results verified use of universal evaluative criteria along with product specific criteria in the purchase decision. In addition, the importance of intrinsic criteria was confirmed. Purchases were found to be a valuable, but incomplete, measure of consumer demand for products and product attributes. Finally, the Avenue of Consumer Input Model was developed linking the consumer purchase decision to the apparel product development process through multiple avenues of consumer input including point of sale (POS) data. The model is useful to researchers in visualizing the impact of changes in the business environment, integrating research projects, and establishing research priorities. Practitioners may use the model to benchmark strategies, improve organizational structure, develop strategies for using consumer input, and strategically plan organizational changes.

ISBN: 9780599484481Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Modeling apparel product development using consumer purchase criteria.
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