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Branding the Last Best West: Regiona...

Campbell, Sheila.

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Branding the Last Best West: Regionalism, tourism, and the construction of the tourist gaze in Alberta, 1905--1940.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Branding the Last Best West: Regionalism, tourism, and the construction of the tourist gaze in Alberta, 1905--1940./
作者:	Campbell, Sheila.
面頁冊數:	165 p.
附註:	Source: Masters Abstracts International, Volume: 44-02, page: 0698.
Contained By:	Masters Abstracts International44-02.
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR07978
ISBN:	9780494079782

Branding the Last Best West: Regionalism, tourism, and the construction of the tourist gaze in Alberta, 1905--1940.
Campbell, Sheila.

Branding the Last Best West: Regionalism, tourism, and the construction of the tourist gaze in Alberta, 1905--1940. - 165 p.

Source: Masters Abstracts International, Volume: 44-02, page: 0698.

Thesis (M.A.)--University of Alberta (Canada), 2005.

This thesis examines the production of the tourist gaze in early twentieth-century Alberta. I examine the Calgary Exhibition and Stampede from 1912 to 1935, and the Government of Alberta Publicity Bureau from 1905 to 1940 to argue that, through tourism, Alberta was constructed as the "Last Best West." The Last Best West was an ideology shaped by western regionalism, and the forces of romanticism, antimodernism, and consumerism. It reflected a desire to express cultural meaning constructed within Alberta, and served the early twentieth-century booster ethos of building a unified province grounded in British traditions. The Last Best West ideology inscribed a dominant narrative on the Alberta landscape, and silenced alternative interpretations of the provincial experience. The Last Best West remains the dominant ideology in contemporary Alberta tourism, and permeates ways of seeing citizenship, politics, and business in Alberta. This thesis critiques the ideological project reflected in the Last Best West, and argues for recognition of the multiplicity of meanings inscribed on the Alberta landscape in order to reach a richer understanding of the past and present.

ISBN: 9780494079782Subjects--Topical Terms:

535376
Recreation.

Branding the Last Best West: Regionalism, tourism, and the construction of the tourist gaze in Alberta, 1905--1940.
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