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Matching service delivery to market ...
~
Zuckweiler, Kathryn M.
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Matching service delivery to market requirements: Process selection for online banking.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Matching service delivery to market requirements: Process selection for online banking./
作者:
Zuckweiler, Kathryn M.
面頁冊數:
73 p.
附註:
Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1859.
Contained By:
Dissertation Abstracts International66-05A.
標題:
Business Administration, Management. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3176812
ISBN:
9780542160585
Matching service delivery to market requirements: Process selection for online banking.
Zuckweiler, Kathryn M.
Matching service delivery to market requirements: Process selection for online banking.
- 73 p.
Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1859.
Thesis (Ph.D.)--The University of Nebraska - Lincoln, 2005.
The growth of electronic commerce has forced firms to rethink how they deliver a service to their customers. Not only is the face-to-face human interaction lost, but the concept of neighborhood services has given way to business unconstrained by geographic boundaries. For services, the service delivery process would seem to be markedly altered by the lack of human interaction and geographic boundaries. This forces companies wishing to sell services in an electronic environment to reexamine the key elements of their service process and the relationships between service process and market requirements.
ISBN: 9780542160585Subjects--Topical Terms:
626628
Business Administration, Management.
Matching service delivery to market requirements: Process selection for online banking.
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Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1859.
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Supervisor: Marc J. Schniederjans.
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Thesis (Ph.D.)--The University of Nebraska - Lincoln, 2005.
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The growth of electronic commerce has forced firms to rethink how they deliver a service to their customers. Not only is the face-to-face human interaction lost, but the concept of neighborhood services has given way to business unconstrained by geographic boundaries. For services, the service delivery process would seem to be markedly altered by the lack of human interaction and geographic boundaries. This forces companies wishing to sell services in an electronic environment to reexamine the key elements of their service process and the relationships between service process and market requirements.
520
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Nowhere is the effect of electronic commerce more evident than in the banking industry. Traditionally, banks depended heavily on human interaction and a neighborhood presence for their business. Interestingly, this industry has also been quick to embrace electronic commerce, with some banks developing web sites as early as 1995.
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This research project investigated relationships among company factors, process selection and business performance for service delivery via electronic commerce, using online banking as an example of a nearly pure service delivered electronically. The study used a sample of Nebraska state-chartered banks that offer online banking. Managers of these banks were surveyed about the importance of cost savings motivation, likelihood of technology adoption, level of security control, and legal and regulatory compliance burden, and their banks' experiences with online banking usage. Survey responses were combined with publicly-available performance data to evaluate the hypothesized relationships through multiple regression.
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The results indicate that cost savings motivation and likelihood of technology adoption are important predictors of process selection. Additionally, process selection is an important predictor of business performance.
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