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Consumer behaviour: Who seeks inform...

Gao, Ge.

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Consumer behaviour: Who seeks information about genetically modified foods?

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer behaviour: Who seeks information about genetically modified foods?/
Author:	Gao, Ge.
Description:	138 p.
Notes:	Source: Masters Abstracts International, Volume: 44-02, page: 0668.
Contained By:	Masters Abstracts International44-02.
Subject:	Economics, Agricultural. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR08056
ISBN:	9780494080566

Consumer behaviour: Who seeks information about genetically modified foods?
Gao, Ge.

Consumer behaviour: Who seeks information about genetically modified foods? - 138 p.

Source: Masters Abstracts International, Volume: 44-02, page: 0668.

Thesis (M.Sc.)--University of Alberta (Canada), 2005.

This paper reports on a sample of consumers' voluntary search for information on genetically modified (GM) foods. In the course of a computer-based survey on consumer choices of bread, some 445 respondents are randomly assigned to different information scenarios, which involve voluntary access to information (this is accessed through a "mouse click"). The "mouse click" data show that slightly less than 50% of the respondents actually sought the information made available on GM technology and related issues, while the remainder did not.

ISBN: 9780494080566Subjects--Topical Terms:

626648
Economics, Agricultural.

Consumer behaviour: Who seeks information about genetically modified foods?
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245 1 0 $a Consumer behaviour: Who seeks information about genetically modified foods?
300 $a 138 p.
500 $a Source: Masters Abstracts International, Volume: 44-02, page: 0668.
502 $a Thesis (M.Sc.)--University of Alberta (Canada), 2005.
520 $a This paper reports on a sample of consumers' voluntary search for information on genetically modified (GM) foods. In the course of a computer-based survey on consumer choices of bread, some 445 respondents are randomly assigned to different information scenarios, which involve voluntary access to information (this is accessed through a "mouse click"). The "mouse click" data show that slightly less than 50% of the respondents actually sought the information made available on GM technology and related issues, while the remainder did not.
520 $a The economic benefit-cost structure is adopted as the theoretical basis for our study. As well non-economic factors are introduced as constructs that may influence information search. The findings of this study should contribute to a better understanding of why some people search for information on GM food and provide information that may aid understanding of effective risk communication to consumers and public policy makers.
590 $a School code: 0351.
650 4 $a Economics, Agricultural. $3 626648
650 4 $a Information Science. $3 1017528
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710 2 0 $a University of Alberta (Canada). $3 626651
773 0 $t Masters Abstracts International $g 44-02.
790 $a 0351
791 $a M.Sc.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR08056