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The efficacy of integrating corporat...

Jenkins, Phillip.

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The efficacy of integrating corporate marketing strategies with educational recruitment in a small Texas college.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The efficacy of integrating corporate marketing strategies with educational recruitment in a small Texas college./
作者:	Jenkins, Phillip.
面頁冊數:	329 p.
附註:	Source: Dissertation Abstracts International, Volume: 66-12, Section: A, page: 4453.
Contained By:	Dissertation Abstracts International66-12A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3200709
ISBN:	9780542461200

The efficacy of integrating corporate marketing strategies with educational recruitment in a small Texas college.
Jenkins, Phillip.

The efficacy of integrating corporate marketing strategies with educational recruitment in a small Texas college. - 329 p.

Source: Dissertation Abstracts International, Volume: 66-12, Section: A, page: 4453.

Thesis (Ph.D.)--Walden University, 2006.

This case study focused on Dallas Metropolitan College (DMC), a small liberal arts school in Texas and the oldest historically black college west of the Mississippi. The DMC has experienced problems with sagging enrollment because of a shrinking pool of potential minority applicants and increased competition from other African-American colleges and wealthier, richly endowed European-American schools. This study first sought to establish the strengths and weaknesses in the school's prior recruitment campaigns and, then, identify marketing strategies deployed by the corporate sector and suitable for adaptation to student enrollment efforts.

ISBN: 9780542461200Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The efficacy of integrating corporate marketing strategies with educational recruitment in a small Texas college.
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520 $a This case study focused on Dallas Metropolitan College (DMC), a small liberal arts school in Texas and the oldest historically black college west of the Mississippi. The DMC has experienced problems with sagging enrollment because of a shrinking pool of potential minority applicants and increased competition from other African-American colleges and wealthier, richly endowed European-American schools. This study first sought to establish the strengths and weaknesses in the school's prior recruitment campaigns and, then, identify marketing strategies deployed by the corporate sector and suitable for adaptation to student enrollment efforts.
520 $a The McDonald's corporation served as the example of choice because of its successful approach to marketing and ability to overcome adversity. By combining three research methods---case study, historical analysis, and oral history interviews---the researcher was able to gather and evaluate needed data and make recommendations for future recruitment success at Dallas Metropolitan College. The list of recommendations for educational recruitment is expected to be useful not only to Dallas Metropolitan College, but also to other historically black colleges and universities (HBCUs) throughout the country and to small liberal arts schools with a focus on minority recruitment and a commitment to student retention until graduation.
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